by Howard Rauch, President, Editorial Solutions, Inc. What is the key mission of today’s B2B editors? Obviously, the current emphasis on digital editing expertise is overwhelming. We are caught up in the excitement of delivering content to our … read more
The Chicago Chapter of ASBPE will be hosting an All-Day Workshop on October 1. The workshop will focus on how editors can position themselves to be more marketable in their careers. Marketing Yourself (The Editor/Journalist as Entrepreneur)Learn how … read more
There are as many ways to write a B2B blog as there are market niches, micro-niches, and nano-micro-niches (you know, the people who live and die producing all-organic swine feed, or Muzak versions of Beatles tunes). These people … read more
Although our target (Z Squared Media) as a media company is corporate marketers, I get the opportunity to talk with publishers on a consistent basis. There is one constant that I find with publishers, no matter the size … read more
From the Kiplinger Program at the Ohio State University, Columbus: Want to learn the latest digital reporting skills? The journalism field has radically shifted. But when you’re working endless hours and juggling two or three beats, it can … read more
The National Press Foundation is offering fellowships to two US-based print and broadcast journalists to attend the annual Wharton Seminar for Business Journalists. The three-day seminar takes place at the Wharton School of Business at the University of … read more
By Tonie Auer Everyone keeps talking about social media and how we’ve all just got to be a part of it. I’m not sure who the “everyone” is really, but I’ll fill you in: they’re right. For one … read more
By Jim Sulecki Howard Rauch’s finding that online projects have added at least eight days of work per editorial staff member really has struck home – not so much as revelation but as confirmation of what we’ve all … read more
By Anne Sedjo If you’re reading this to learn how my informational interviews or my social networking are going, you may want to keep browsing. When asked to write this blog, I had to say to myself, how … read more
By Howard Rauch Although conventional in-print news sections supposedly are slated for an overhaul, they remain alive, but not necessarily well, via existing formats. So a word to the wise, especially when you run your next competitive analysis … read more
