By Erin Hallstrom Erickson Chicago Magazine’s Scott Smith revealed 20 tools to enhance your web presence during an ASBPE November webcast. Below are the tools he mentioned as well as examples he provided during the webcast. Evernote http://www.evernote.com … read more
In this post, EXHIBITOR magazine editor Travis Stanton tells us how convincing his publication to send him to cover the World’s Fair in Shanghai, China, set the stage for a once-in-a-lifetime experience and a healthy profit. A new … read more
Kelly Saxton, associate director of publications and managing editor for Paralyzed Veterans of America’s Development, Marketing and Communications program, tells us why online publishing is no excuse for sloppy copy. Follow her practical ideas to keep your stories … read more
Sharon Machlis, the online managing editor for Computerworld, shares why it’s important to constantly innovate, experiment and evaluate when it comes to improving communication among editorial staff or readers. There’s well-deserved emphasis these days on new technologies to … read more
Last month, Christina Pellett is the editor of the Agent’s Sales Journal, gave us six tips for serving our readers in a down economy. In this ASBPE Podcast, Christina expands on her advice and describes why her publication: … read more
Sara Zailskas, a content strategist with Realtors.org, tells us why it takes more than intuition or seriousness of purpose to consistently deliver engaging content.I recently took a job as a Web content strategist for an association’s Web site … read more
In this post by Chicago ASBPE Treasurer Betty Hintch, she tells us why taking time off to smell the roses from time to time is a key ingredient to success for B2B journalists. Over the last six months, … read more
In this post, freelance writer Lin Grensing-Pophal, shares some tips for how business journalists can ride out the remainder of the current economic crisis. I’ve been a business journalist for more years than I care to think about … read more
As the economy struggles to right itself after the 18-month Great Recession, readers need business-to-business publications more than ever. But the recession has affected practically every sector, publishing included. So how, with smaller staffs and anemic page counts, … read more
In this post, Tom Zind — the 2010 recipient of the Stephen Barr Award — explains why B2B publications are perfectly capable of producing stories that can trigger meaningful change. There’s no rule, written or unwritten, that only … read more
