In this post, Jim Carper, chief editor of Dairy Foods, tells us why it would be a good idea to start the year off by writing an operating manual for how to operate our respective publications. Doing so … read more
Write an Operating Manual
The ASBPE Blog
Keep Your E-News in Fighting Shape!
In this post, editorial management consultant Howard Rauch with Editorial Solutions Inc. gives you the practical advice you need to ensure your e-news content stands out from the rest. When competitive analysis of e-news content becomes a regular … read more
Adding Value to Websites with Audio, Video
In this post, Allison Gibeson, secretary of ASBPE’s Kansas City chapter, shares tips she got from attending a chapter event on website videos and podcasts. As demand for advertising in print declines, adding video and audio to Web … read more
What Would Seth Godin Do?
In this post, immediate-past president Steven Roll, explains why he believes Seth Godin may have the answer to journalists affected by the recent turmoil in the B2B publishing industry. B2B media consultant and blogger Paul Conley ended 2008 … read more
20 Online Tools To Improve Your Journalism Career
By Erin Hallstrom Erickson Chicago Magazine’s Scott Smith revealed 20 tools to enhance your web presence during an ASBPE November webcast. Below are the tools he mentioned as well as examples he provided during the webcast. Evernote http://www.evernote.com … read more
Covering China: Possible, But Far From Easy
In this post, EXHIBITOR magazine editor Travis Stanton tells us how convincing his publication to send him to cover the World’s Fair in Shanghai, China, set the stage for a once-in-a-lifetime experience and a healthy profit. A new … read more
10 Tips for Keeping Your Digital Copy Clean
Kelly Saxton, associate director of publications and managing editor for Paralyzed Veterans of America’s Development, Marketing and Communications program, tells us why online publishing is no excuse for sloppy copy. Follow her practical ideas to keep your stories … read more
Innovate, Experiment, Evaluate, Repeat
Sharon Machlis, the online managing editor for Computerworld, shares why it’s important to constantly innovate, experiment and evaluate when it comes to improving communication among editorial staff or readers. There’s well-deserved emphasis these days on new technologies to … read more
ASBPE Podcast: Serving Your Readers in a Down Economy
Last month, Christina Pellett is the editor of the Agent’s Sales Journal, gave us six tips for serving our readers in a down economy. In this ASBPE Podcast, Christina expands on her advice and describes why her publication: … read more
Content Strategy and Why You Should Care About It
Sara Zailskas, a content strategist with Realtors.org, tells us why it takes more than intuition or seriousness of purpose to consistently deliver engaging content.I recently took a job as a Web content strategist for an association’s Web site … read more