In this post, ASBPE award winning freelance writer Tam Harbert explains why even in the age of content farms and $15 fees for articles, trade publications get exactly what they pay for when it comes to hiring editorial … read more
Financial writer-editor Susan Weiner discusses the key characteristics of white paper in this guest post. Her previous guest post for the ASPBE Blog was “LinkedIn Groups Help Blog Posts Soar.” White papers are a great tool for business … read more
In this post, editor, writer, and publishing consultant Ally E. Peltier discusses the three major paths to getting your book into your readers’ hands. In her last installment she explained how to properly choose and assemble content for … read more
Are those New Year’s resolutions aimed at catching up with the times beginning to slip your grasp? Have no fear. Following these simple suggestions from Meister Media Worldwide’s Jim Sulecki will push you toward embracing “Plan B” in … read more
In this post, Jennifer Garrett senior editor for Collinson Media, which publishes Rejuvenate, Connect and Collaborate magazines, explains how tapping into the power of Gen Y can yield gold-medal results. I’m part of a generation that’s revolutionizing communication … read more
In her last post, Realtors.org content strategist Sara Zailskas explained why it takes more than intuition or seriousness of purpose to consistently deliver engaging content. In this post she says why working with an information architect is an … read more
In this post, Howard Rauch the chairman of ASBPE’s ethics committee, looks back at the days of editorial neutrality and seeks your input for the issues that should be addressed on this front in an upcoming ASBPE webinar. … read more
In this post, Steven Roll, ASBPE-immediate past president, looks at a case that could impact journalists’ ability to obtain corporate information uncovered as part of a criminal investigation. Does disclosing information gathered as part of a criminal investigation … read more
In this post, Steven Roll, ASBPE immediate-past president explains why starting a personal blog can be a springboard to professional success. Moments before B2B editorial consultant Paul Conley was about to deliver his keynote address at ASBPE’s 2008 … read more
In editorial consultant, Howard Rauch’s previous post– Keep Your E-News in Fighting Shape – he suggested several ways to upgrade package quality. In this follow up he says why he thinks the preliminary results of his latest e-news … read more
