Robert Freedman, an ASBPE past president and senior editor with REALTOR magazine explains how to tell a good web video initiative from a bad one. Like many publications, our magazine (REALTOR) has branched off into videos, with some … read more
John Bethune of B2B Memes explains why in the digital age the market value of writing isn’t in the word count, but in the experience, insights, and connections of the writer. A recent conversation on ASBPE’s LinkedIn group … read more
Sue Pelletier, editor/blogger for Medical Meetings/Capsules and face2face blogs, explains how B2B pubs can make lemonade from the sour search traffic stats resulting from Google’s algorithm change. Google’s recent algorithm update, code-named Panda, savaged a lot of B2B … read more
Bill Coffin, editor-in-chief of National Underwriter Life & Health, vents some steam over an award-winning magazine’s recent photo scandal. As a publishing professional with nearly 20 years of experience, and also as a long-time vegetarian (and a recent … read more
ASBPE’s Ethics Chair Howard Rauch boils bad e-news sites down to the numbers. Some interesting disputes involving creation of original e-news content vs. heavy reliance on the aggregating/curating approach occurred during the past few weeks. My view: The … read more
In this post, Warren Hersch, ASBPE national president, explains why there’s never been a better time to take advantage of the professional development opportunities available to those who volunteer their energies to ASBPE. Are you looking for opportunities … read more
By Steven RollASBPE Past President ASBPE is looking for a few good judges for the 2011 AZBEE Awards of Excellence. What’s in it for you? Judging will give you the insights you need to get an inside track … read more
Immediate-Past President Steven Roll considers the pros and cons of including a photo on LinkedIn and seeks your opinion on the issue. Facebook seems to be all about pictures. “Friend” someone on the social media website and be … read more
John Bethune, publisher of the B2B Memes website interviews Steven Roll about his foray into personal blogging. At first, Steve was hesitant to try it for fear of living out the typical blogging nightmare scenario. But after thinking … read more
In this post ASBPE Ethics Chair, Howard Rauch highlights the importance of making a solid assignment to set the stage for quality content. We all know that the best-written articles begin with a solid assignment from editorial management. … read more
