By Steven RollASBPE Past President ASBPE is looking for a few good judges for the 2011 AZBEE Awards of Excellence. What’s in it for you? Judging will give you the insights you need to get an inside track … read more
The ASBPE Blog
Is Your Photo LinkedIn?
Immediate-Past President Steven Roll considers the pros and cons of including a photo on LinkedIn and seeks your opinion on the issue. Facebook seems to be all about pictures. “Friend” someone on the social media website and be … read more
Making the Leap Into Personal Blogging
John Bethune, publisher of the B2B Memes website interviews Steven Roll about his foray into personal blogging. At first, Steve was hesitant to try it for fear of living out the typical blogging nightmare scenario. But after thinking … read more
Poor E-News Quality? Check Your Assignment Procedures
In this post ASBPE Ethics Chair, Howard Rauch highlights the importance of making a solid assignment to set the stage for quality content. We all know that the best-written articles begin with a solid assignment from editorial management. … read more
Freelance Work Worth Paying For
In this post, ASBPE award winning freelance writer Tam Harbert explains why even in the age of content farms and $15 fees for articles, trade publications get exactly what they pay for when it comes to hiring editorial … read more
White papers: Objective, Yet Opinionated
Financial writer-editor Susan Weiner discusses the key characteristics of white paper in this guest post. Her previous guest post for the ASPBE Blog was “LinkedIn Groups Help Blog Posts Soar.” White papers are a great tool for business … read more
5 Tips for Repurposing Content for a Book: Part 2
In this post, editor, writer, and publishing consultant Ally E. Peltier discusses the three major paths to getting your book into your readers’ hands. In her last installment she explained how to properly choose and assemble content for … read more
Seven Ways to Sabotage Your Career in 2011
Are those New Year’s resolutions aimed at catching up with the times beginning to slip your grasp? Have no fear. Following these simple suggestions from Meister Media Worldwide’s Jim Sulecki will push you toward embracing “Plan B” in … read more
Harnessing the Power of Gen Y—Without a Leash
In this post, Jennifer Garrett senior editor for Collinson Media, which publishes Rejuvenate, Connect and Collaborate magazines, explains how tapping into the power of Gen Y can yield gold-medal results. I’m part of a generation that’s revolutionizing communication … read more
A Content Strategist and Information Architect Can Be Friends
In her last post, Realtors.org content strategist Sara Zailskas explained why it takes more than intuition or seriousness of purpose to consistently deliver engaging content. In this post she says why working with an information architect is an … read more