Bill Coffin, editor-in-chief of National Underwriter Life & Health, vents some steam over an award-winning magazine’s recent photo scandal. As a publishing professional with nearly 20 years of experience, and also as a long-time vegetarian (and a recent … read more
ASBPE’s Ethics Chair Howard Rauch boils bad e-news sites down to the numbers. Some interesting disputes involving creation of original e-news content vs. heavy reliance on the aggregating/curating approach occurred during the past few weeks. My view: The … read more
In this post, Warren Hersch, ASBPE national president, explains why there’s never been a better time to take advantage of the professional development opportunities available to those who volunteer their energies to ASBPE. Are you looking for opportunities … read more
By Steven RollASBPE Past President ASBPE is looking for a few good judges for the 2011 AZBEE Awards of Excellence. What’s in it for you? Judging will give you the insights you need to get an inside track … read more
Immediate-Past President Steven Roll considers the pros and cons of including a photo on LinkedIn and seeks your opinion on the issue. Facebook seems to be all about pictures. “Friend” someone on the social media website and be … read more
John Bethune, publisher of the B2B Memes website interviews Steven Roll about his foray into personal blogging. At first, Steve was hesitant to try it for fear of living out the typical blogging nightmare scenario. But after thinking … read more
In this post ASBPE Ethics Chair, Howard Rauch highlights the importance of making a solid assignment to set the stage for quality content. We all know that the best-written articles begin with a solid assignment from editorial management. … read more
In this post, ASBPE award winning freelance writer Tam Harbert explains why even in the age of content farms and $15 fees for articles, trade publications get exactly what they pay for when it comes to hiring editorial … read more
Financial writer-editor Susan Weiner discusses the key characteristics of white paper in this guest post. Her previous guest post for the ASPBE Blog was “LinkedIn Groups Help Blog Posts Soar.” White papers are a great tool for business … read more
In this post, editor, writer, and publishing consultant Ally E. Peltier discusses the three major paths to getting your book into your readers’ hands. In her last installment she explained how to properly choose and assemble content for … read more
