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Ask ASBPE: When it comes to editorial quality versus revenue, what would you do?
ASBPE recently received this note from a member. On the heels of our National Conference and the recent ethics and editorial quality post, we thought it helpful to see what our fellow editors could suggest for the note-writer. … read more
10 Reality Checks To Test High-Value Headline Delivery
High-benefit headlines always have been a high-priority item for B2B editors. When it comes to digital, having an audience engagement message start right at the top is even more critical. For the past few years, I’ve judged the … read more
The Fight for Editorial Ethics and Quality in Today’s Competitive B2B Environment
Matthew Wright, 2011 TABPI Young Leaders Scholarship recipient, reports on a panel discussion about the challenges faced in maintaining editorial ethics at the national ASBPE conference Aug. 4-5 in Chicago. “It’s always a sign if you’re vomiting in … read more
5 Tips for Repurposing Content for a Book
Publishing consultant Ally E. Peltier continues her series on repurposing and promoting previously published content. She began by explaining how to properly choose and assemble content for a successful, cohesive book. This was followed by a post identifying … read more
Making the Leap from Editor to Content Strategist
Sara Zailskas, a content strategist for Realtor.org, the website for the National Association of Realtors, asks questions editors should consider before they pursue a career as a content strategist. Those who do, Sara says, may find a more lucrative and stable career than … read more
2011 ASBPE Conference Offers Personalized Consultation Through Roundtable Discussions
If you’re on the fence about registering for the 2011 ASBPE conference, let me tempt you with one of our best kept secrets: we’ll be offering personalized consultation. This year’s conference includes several roundtable sessions that aren’t your … read more
Why Publishing Daily E-newsletters May Be Hazardous to Your Health
Howard Rauch, ASBPE judge and president of Editorial Solutions, Inc., explains why publishers need to match their enthusiasm to publish a daily e-newsletter with an investment in resources to ensure they are producing a quality product. B2B’s plunge … read more
Embracing ‘New Normal’ Stokes Passion for Journalism
Jennifer Morrell editor of Masonry, the official publication of the Mason Contractors Association of America, reignited her passion for journalism again by embracing the “new normal.” This means writing for print as well as online and making full … read more