In her previous post, publishing consultant Ally E. Peltier examined the primary print formats available. Today she’ll discuss e-book and audio formats. How to Choose the Right Digital Format for Your Book The wealth of information about digital … read more
The ASBPE Blog
Avoid These Nine Pitfalls When Gathering E-news Quotes
Recent e-news studies conducted by Editorial Solutions, Inc. found a shortfall of articles containing direct quotes. Quotes used usually are not based on contact between editor and source. Instead, the information posted is close to word-for-word rewrite. As a result, … read more
Content Strategist vs. Writer: What’s the Difference?
Sara Zailskas, a content strategist for Realtor.org, the website for the National Association of Realtors, explains why organizations need someone to keep an eye on the big picture in addition to superior content producers who focus on the … read more
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Ask ASBPE: When it comes to editorial quality versus revenue, what would you do?
ASBPE recently received this note from a member. On the heels of our National Conference and the recent ethics and editorial quality post, we thought it helpful to see what our fellow editors could suggest for the note-writer. … read more
10 Reality Checks To Test High-Value Headline Delivery
High-benefit headlines always have been a high-priority item for B2B editors. When it comes to digital, having an audience engagement message start right at the top is even more critical. For the past few years, I’ve judged the … read more
The Fight for Editorial Ethics and Quality in Today’s Competitive B2B Environment
Matthew Wright, 2011 TABPI Young Leaders Scholarship recipient, reports on a panel discussion about the challenges faced in maintaining editorial ethics at the national ASBPE conference Aug. 4-5 in Chicago. “It’s always a sign if you’re vomiting in … read more
5 Tips for Repurposing Content for a Book
Publishing consultant Ally E. Peltier continues her series on repurposing and promoting previously published content. She began by explaining how to properly choose and assemble content for a successful, cohesive book. This was followed by a post identifying … read more
Making the Leap from Editor to Content Strategist
Sara Zailskas, a content strategist for Realtor.org, the website for the National Association of Realtors, asks questions editors should consider before they pursue a career as a content strategist. Those who do, Sara says, may find a more lucrative and stable career than … read more