The dynamics around hiring and retention are shifting fast – and not just in B2B media. Leaders should adapt and position themselves to thrive. … read more
How leadership in B2B media is evolving in the ‘Great Reshuffle’
The ASBPE Blog
ENR.com’s image-forward site supports the visual nature of the industry
The 2022 Website of the Year winner shares how the 100-plus-year-old-brand serves its busy readers with “the right stories told the right way.” … read more
Storm Front to the Store Front: CSP’s Azbee-Winning Diversity Coverage
CSP’s August 2021 package “Diversity, Equity and Inclusion: Starting the Conversation” earned the National Gold Award in the Azbee competition’s DEI category, which made its debut in 2022. … read more
Transforming the Editorial/Design Partnership for Digital
Claire Meyer and Tyler Stone spoke at the conference about how they work together to bring their publication to life on the web. … read more
Engaging Your Audience Through Storytelling
At the heart of B2B writing, editing, and design is a simple goal — telling a great story. This was the focal point of a town-hall discussion at ASBPE’s 2022 National Conference. … read more
DEI in B2B: Change Your Culture. How hard can it be?
Yes, progress has been made, but there remains much work to do to address issues of diversity, equity and equality, and inclusion both in content and organizational culture. … read more
Four Ways to Get a New Perspective on an Old Problem
During their interactive presentation at the ASBPE national conference in Cleveland, Marnette Falley and Portia Stewart inspired B2B media professionals to maximize the effectiveness of their creative brainstorming sessions. … read more
Building a Stronger Freelance Business
A constant worry for many freelancers is the feast or famine situation — not knowing how to deal with the ebbs and flows of freelance projects and ensure a strong stream of work, and as a result, revenue. … read more
McKinsey Quarterly Named 2022 Magazine of the Year
At the 2022 Azbee Awards of Excellence Banquet hosted at the annual conference this May in Cleveland, Ohio, McKinsey Quarterly walked away with top honors for the Magazine of the Year in the 11 or Fewer Issues per Year publication frequency group. … read more
Podcasting for Fun and Profit
In one of the most lively and entertaining sessions at the 2022 ASBPE national conference, Matt LaWell, managing editor at Golf Course Industry, informed and entertained the audience with his session entitled “Podcasting for Fun and Profit.” During … read more