By Mark Schlack At ASBPE, we are very active in promoting ethics in publishing. The 800-lb gorilla in that discussion is the relationship between editorial and advertising. However, there are some 400-lb gorillas in the same room and … read more
Join the ASBPE Chicago Chapter for a THIRD THURSDAY event! This month, the Chicago chapter of the ASBPE is participating in the Third Thursdays— a new way for to network and learn with colleagues in your area. Enjoy … read more
“The integrity of the editorial stream is lost,” says Paul Conley. Here are his tips on native ads and other challenging dynamics, as delivered at the annual ASBPE conference.
By Mark Schlack This post is adapted from Mark’s speech at the 2013 ASBPE National Editorial Conference. I’m very honored and excited to take on the role of president of the ASBPE at a very exciting time in … read more
Associate Editor – Commercial Building Products -Full-time position with benefits -2+ years experience in BtoB publishing -Editing, proofreading, some writing -Contributed-article acquisition -Online content development -Some travel -Position located in Barrington, IL Interested parties should contact Gary L. … read more
How to set up a fan-gated promotion on Facebook…for free. By Jessica Zemler, ASBPE Communications chair Editor, dvm360.com, Advanstar Communications Want more of your B2B readers to follow your Facebook brand? Simply asking your readers to like your … read more
How to set up a fan-gated promotion on Facebook…for free. By Jessica Zemler, ASBPE Communications chair Editor, dvm360.com, Advanstar Communications Want more of your B2B readers to follow your Facebook brand? Simply asking your readers to like your … read more
By Jay Campbell I’d be more vexed by this New York Magazine article if its readers didn’t offer a nice takedown of their own in the comments, but still it is worth sharing with B2B editors and reporters if … read more
Assistant Editor – Meeting Professionals International To apply please send your resume, cover letter and writing samples to editor@mpiweb.org before July 26, 2013. Thank you. The Assistant Editor is responsible for generating member value through the management of … read more
By Howard Rauch “How can I reorganize the role of the editors to focus more on revenue generation? How is that possible without crossing the line between editorial and advertising, which already is blurred by more advertorials, cover … read more
