Question: If asked to list pressing ethical concerns, how high a priority would you assign to social media? Follow-up question: What specific social media practices would fall into the “slipshod” category? … read more
By Stefanie Kure It’s a scenario familiar to those of us involved in the B2B publishing industry: Rising production costs and postage fees combined with plummeting advertising revenue is resulting in the demise of many print publications. Fortunately, the … read more
By Stefanie Kure It’s a scenario familiar to those of us involved in the B2B publishing industry: Rising production costs and postage fees combined with plummeting advertising revenue is resulting in the demise of many print publications. Fortunately, the … read more
By Howard Rauch Last month saw some dubious recognition heaped upon “native advertising.” First a New York Times article appearing in the Business Day section bore this headline: “Storytelling Ads May be Journalism’s New Peril.” And before the … read more
Ann Wylie Writing Workshop Do your team members need to write better copy, faster? Reach more readers? Come up with more creative ideas? Perhaps I can help. I’m a Gold Quill Award-winning communicator whose workshops take me from … read more
The Stephen Barr Award—the prestigious prize administered by the not-for-profit ASBPE Foundation—has lost its godmother. ASBPE’s leadership was shocked by the news that Judith Keller Barr had died suddenly, of a heart attack, on Sept. 24. She had … read more
Back to the Future: Editorial Strategies for 2013 and Beyond Publishing today is multiplatform and multichannel, and editors need to be at the helm of it all. Join ASBPE-NY for a half-day bootcamp on such pressing topics as … read more
Join us for October Third Thursday Happy Hour After a break in September, ASBPE Boston will continue Third Thursdays happy hours again in October. Third Thursdays are a great way for editors and designers to network and have … read more
Attend the Sept. 24 ASBPE Boot Camp in Boston The Boston/New England chapter of ASBPE is hosting its second annual Boot Camp on Tuesday, September 24 at TechTarget in Newton, Mass. The event, entitled New and Improved, will cover … read more
By Alison Fulton I don’t know about you, but by the time I formally acknowledge a design trend, I find I have actually subconsciously been applying it for a while. I believe that as designers we soak up … read more
