Audience engagement goes beyond simply sharing an article, media or photo on social media. It involves creating a post that’s compelling enough to get your audience to interact with it. More importantly, it’s finding what your audience wants … read more
Poynter Senior Scholar and prolific author Roy Peter Clark closed out the day’s events with a lively session on how to write succinctly. Using a combination of piano playing, anecdotes, famous examples and written exercises, Clark encouraged attendees … read more
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Trustworthy journalism is more important than ever now. Misleading information abounds, especially in today’s fast-expanding digital publishing environment. Merely calling for journalists to practice solid journalism is not enough. Editors must also do more to teach our colleagues … read more
Here are some of the ways B2B publications are increasingly being tempted to loosen their standards for vetting and fairly presenting content.
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To help you flag and prevent untruths, fabrications and financially tainted data, here are 12 practices to follow. Collectively, they’ll help ensure that your publication continues to be perceived as credible, accurate, trustworthy, and transparent. … read more
Sponsored content remains most troublesome to Ethics Chat attendees. … read more
Also: Valid, unbiased research hard to find. … read more
Journalism conflicts of interest appear to be growing these days. Stay away from doing the job that your sales and marketing team should be doing and don’t get chummy by giving advice to vendors. … read more
Legal obligations relative to copyright law are one thing. But one can easily argue that freelance writers, in particular, also have “moral” rights. … read more
