By Taryn Oesch Freelancing was a topic I hadn’t thought much about until I attended #GenerationB2B, the ASBPE 2019 National Conference in St. Petersburg, Florida. The opening session, “Freelancer Nation,” was presented by Christine Parizo, a freelance B2B … read more
If you’re not part of the solution, are you part of the problem? Identifying industry problems is a practice that business publications excel at. Business leaders rely, in part, on us to give them warning when we see … read more
Make your personal LinkedIn posts come to life by posting great content that will be commented on, liked and shared. When you sit down to write an article or a blog, do you think about who will read … read more
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Greetings, and welcome to the 2019 ASBPE Ethics Committee newsletter. In this issue we cover editors’ speaking engagements; webinars; trade shows; complaint handling; working with freelancers, and more. And don’t forget about the ethics sessions at GenerationB2B: 2019 … read more
A few years ago I was invited by one of our biggest advertisers to keynote their annual conference for major customers and business prospects. The invitation posed several ethical dilemmas. Accept or decline? This was one of our … read more
Recently an ASBPE member submitted this question to the Ethics Committee: What are the ethics of a trade magazine providing the names of vendor-authors to the ad sales team before the articles’ publication? As Ethics Committee Chair, I … read more
By Lee McDonald Guest Columnist As business publications expand their revenue models, webinars have emerged as an important offering. Publications value them for their premium pricing and cache as multimedia offerings. Advertisers and sponsors are drawn to them … read more
By Kaitlin Morrison Treating freelancers fairly is beneficial for everyone involved: freelancers, publications, and readers. The right way to work with freelancers, though, isn’t always immediately obvious. Publications should think carefully about their relationships to independent contractors they … read more
Conferences, trade shows and other events offer business journalists unique opportunities to network with newsmakers, take the pulse of one’s industry and generate editorial content beyond the gathering itself. But such meetings can also pose ethical challenges. The … read more
