Make your personal LinkedIn posts come to life by posting great content that will be commented on, liked and shared. When you sit down to write an article or a blog, do you think about who will read … read more
Tips for writing better LinkedIn posts
The ASBPE Blog
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Welcome to the 2019 ASBPE Ethics Committee Newsletter
Greetings, and welcome to the 2019 ASBPE Ethics Committee newsletter. In this issue we cover editors’ speaking engagements; webinars; trade shows; complaint handling; working with freelancers, and more. And don’t forget about the ethics sessions at GenerationB2B: 2019 … read more
When an advertiser invites you to speak at their event
A few years ago I was invited by one of our biggest advertisers to keynote their annual conference for major customers and business prospects. The invitation posed several ethical dilemmas. Accept or decline? This was one of our … read more
Member question: Editorial-advertising communication
Recently an ASBPE member submitted this question to the Ethics Committee: What are the ethics of a trade magazine providing the names of vendor-authors to the ad sales team before the articles’ publication? As Ethics Committee Chair, I … read more
Five tips for staying out of the gray zone with webinars
By Lee McDonald Guest Columnist As business publications expand their revenue models, webinars have emerged as an important offering. Publications value them for their premium pricing and cache as multimedia offerings. Advertisers and sponsors are drawn to them … read more
The ethics of working with freelancers
By Kaitlin Morrison Treating freelancers fairly is beneficial for everyone involved: freelancers, publications, and readers. The right way to work with freelancers, though, isn’t always immediately obvious. Publications should think carefully about their relationships to independent contractors they … read more
Eight tips to keep your event coverage on the straight and narrow
Conferences, trade shows and other events offer business journalists unique opportunities to network with newsmakers, take the pulse of one’s industry and generate editorial content beyond the gathering itself. But such meetings can also pose ethical challenges. The … read more
Anticipation is the best complaint-handling policy: Try this 10-point ethical challenge
Effective editorial complaint handling policy addresses two related concerns: (1) swift response procedure; (2) best ways to anticipate and reduce disturbance overflow. When you pay sufficient attention to the second category, of course, first category instances decrease. The … read more
Perks of podcasts
B2B publications can engage more readers through podcasts. My commute to and from work is long, averaging 45 to 50 minutes each way. Instead of listening to the radio play the same dozen songs on my commute, I … read more