A few years ago I was invited by one of our biggest advertisers to keynote their annual conference for major customers and business prospects. The invitation posed several ethical dilemmas. Accept or decline? This was one of our … read more
Recently an ASBPE member submitted this question to the Ethics Committee: What are the ethics of a trade magazine providing the names of vendor-authors to the ad sales team before the articles’ publication? As Ethics Committee Chair, I … read more
By Lee McDonald Guest Columnist As business publications expand their revenue models, webinars have emerged as an important offering. Publications value them for their premium pricing and cache as multimedia offerings. Advertisers and sponsors are drawn to them … read more
By Kaitlin Morrison Treating freelancers fairly is beneficial for everyone involved: freelancers, publications, and readers. The right way to work with freelancers, though, isn’t always immediately obvious. Publications should think carefully about their relationships to independent contractors they … read more
Conferences, trade shows and other events offer business journalists unique opportunities to network with newsmakers, take the pulse of one’s industry and generate editorial content beyond the gathering itself. But such meetings can also pose ethical challenges. The … read more
Effective editorial complaint handling policy addresses two related concerns: (1) swift response procedure; (2) best ways to anticipate and reduce disturbance overflow. When you pay sufficient attention to the second category, of course, first category instances decrease. The … read more
B2B publications can engage more readers through podcasts. My commute to and from work is long, averaging 45 to 50 minutes each way. Instead of listening to the radio play the same dozen songs on my commute, I … read more
Four tips for B2B editors, designers to consider before planning a redesign. By Jamie Winebrenner A magazine redesign can be an exciting opportunity to put your stamp on an existing publication, but it shouldn’t be approached without careful … read more
Azbee judges share their thoughts on what it’s like judging the national competition. Registration is open for the 41st Annual Azbee Awards, and that means the American Society of Business Publication Editors (ASBPE) is looking for industry professionals … read more
Here are some tips for interacting with editors from competing publications at industry events. This past year, I had the opportunity to work on the editorial staff for Lawn & Landscape magazine at GIE Media in the Cleveland … read more
