If you’re on the fence about registering for the 2011 ASBPE conference, let me tempt you with one of our best kept secrets: we’ll be offering personalized consultation. This year’s conference includes several roundtable sessions that aren’t your … read more
Jennifer Morrell editor of Masonry, the official publication of the Mason Contractors Association of America, reignited her passion for journalism again by embracing the “new normal.” This means writing for print as well as online and making full … read more
Registration is now open for the 2011 American Society of Business Publication Editors’ National Conference in Chicago. The conference takes place August 4-5 with a special welcome reception taking place the evening of August 3. This conference promises … read more
The 2011 ASBPE National Editorial Conference will be taking place August 4-5 in Chicago, Ill. This year’s conference aims at examining the relationship between the print and digital worlds. Whether your focus is primarily print, primarily digital or … read more
Wondering what you’ll write about for your next column? Jim Carper, editor in chief of Dairy Foods, offers practical tips for how to break through the writer’s block and produce content that will encourage readers to come back … read more
Robert Freedman, an ASBPE past president and senior editor with REALTOR magazine explains how to tell a good web video initiative from a bad one. Like many publications, our magazine (REALTOR) has branched off into videos, with some … read more
John Bethune of B2B Memes explains why in the digital age the market value of writing isn’t in the word count, but in the experience, insights, and connections of the writer. A recent conversation on ASBPE’s LinkedIn group … read more
Sue Pelletier, editor/blogger for Medical Meetings/Capsules and face2face blogs, explains how B2B pubs can make lemonade from the sour search traffic stats resulting from Google’s algorithm change. Google’s recent algorithm update, code-named Panda, savaged a lot of B2B … read more
Bill Coffin, editor-in-chief of National Underwriter Life & Health, vents some steam over an award-winning magazine’s recent photo scandal. As a publishing professional with nearly 20 years of experience, and also as a long-time vegetarian (and a recent … read more
In this post, Warren Hersch, ASBPE national president, explains why there’s never been a better time to take advantage of the professional development opportunities available to those who volunteer their energies to ASBPE. Are you looking for opportunities … read more
