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General Interest
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The Fight for Editorial Ethics and Quality in Today’s Competitive B2B Environment
Matthew Wright, 2011 TABPI Young Leaders Scholarship recipient, reports on a panel discussion about the challenges faced in maintaining editorial ethics at the national ASBPE conference Aug. 4-5 in Chicago. “It’s always a sign if you’re vomiting in … read more
2011 ASBPE Conference Offers Personalized Consultation Through Roundtable Discussions
If you’re on the fence about registering for the 2011 ASBPE conference, let me tempt you with one of our best kept secrets: we’ll be offering personalized consultation. This year’s conference includes several roundtable sessions that aren’t your … read more
Embracing ‘New Normal’ Stokes Passion for Journalism
Jennifer Morrell editor of Masonry, the official publication of the Mason Contractors Association of America, reignited her passion for journalism again by embracing the “new normal.” This means writing for print as well as online and making full … read more
5 Reasons To Attend the 2011 ASBPE National Conference in Chicago
Registration is now open for the 2011 American Society of Business Publication Editors’ National Conference in Chicago. The conference takes place August 4-5 with a special welcome reception taking place the evening of August 3. This conference promises … read more
ASBPE Announces 2011 National Conference Details
The 2011 ASBPE National Editorial Conference will be taking place August 4-5 in Chicago, Ill. This year’s conference aims at examining the relationship between the print and digital worlds. Whether your focus is primarily print, primarily digital or … read more
What am I going to write about this month?
Wondering what you’ll write about for your next column? Jim Carper, editor in chief of Dairy Foods, offers practical tips for how to break through the writer’s block and produce content that will encourage readers to come back … read more
Which of our videos are successful and why?
Robert Freedman, an ASBPE past president and senior editor with REALTOR magazine explains how to tell a good web video initiative from a bad one. Like many publications, our magazine (REALTOR) has branched off into videos, with some … read more
Freelance Economics: Rethinking what words are worth
John Bethune of B2B Memes explains why in the digital age the market value of writing isn’t in the word count, but in the experience, insights, and connections of the writer. A recent conversation on ASBPE’s LinkedIn group … read more