Today’s editors are in a rare position: We have the chance to help shape a new media platform. Among other things, that means we ll have to work to retain journalistic standards, even as we create a new … read more
By Howard Rauch Ask any editor about their current workload and you’re sure to get an earful. Tales of woe usually focus on the unfairness of triple-threat job descriptions involving print, web and digital publications. Individuals are quick … read more
Why B2B Publishers Are So Bad at Marketing (and how to fix it) In the past, B2B publishers relied on a fairly reliable marketing arsenal to attract readers and advertisers: online resource center sales sheets promo e-mails house … read more
B2B editors are increasingly getting into Web video. Here’s a detailed, step-by-step walk-through to help you get a vivid picture of the editing process from a fellow B2B editor who today produces and edits some 40 videos a … read more
By Warren HerschASBPE President As more trade magazines focus limited resources on realizing a Web-first or platform agnostic strategy, B2B editors are finding it harder to dedicate time to in-depth investigative reporting and to championing positions that can … read more
Enter Now. Deadline has been extended to Feb. 1. It’s that time of year again! ASBPE is now accepting entries for its 2010 Azbee Awards of Excellence competition. Don’t miss your opportunity to enter one of the most … read more
The ASBPE blog will take off a much needed day in honor of Martin Luther King Day. We’ll be back with a great post on Thursday regarding how B2B editors may want to work with their advertisers.
By Tonie AuerDFW Chapter President At a recent networking event for commercial real estate folks, I heard a guy joke that “Y-2-ten, we all win!” He was trying to stay positive in light of dismal business, but maybe … read more
The ASBPE blog is taking Christmas Eve off. Enjoy the holiday!
We’re taking the day off to celebrate Thanksgiving. May God bless each of you.
