In this post, Ally E. Peltier, an editor, writer, and publishing consultant formerly of Simon & Schuster shares what to put in and leave out when bringing old content back to life in a book. In this economy … read more
In this post, freelance writer Lin Grensing-Pophal, shares some tips for how business journalists can ride out the remainder of the current economic crisis. I’ve been a business journalist for more years than I care to think about … read more
There are as many ways to write a B2B blog as there are market niches, micro-niches, and nano-micro-niches (you know, the people who live and die producing all-organic swine feed, or Muzak versions of Beatles tunes). These people … read more
Today’s editors are in a rare position: We have the chance to help shape a new media platform. Among other things, that means we ll have to work to retain journalistic standards, even as we create a new … read more
By Howard Rauch Ask any editor about their current workload and you’re sure to get an earful. Tales of woe usually focus on the unfairness of triple-threat job descriptions involving print, web and digital publications. Individuals are quick … read more
Why B2B Publishers Are So Bad at Marketing (and how to fix it) In the past, B2B publishers relied on a fairly reliable marketing arsenal to attract readers and advertisers: online resource center sales sheets promo e-mails house … read more
B2B editors are increasingly getting into Web video. Here’s a detailed, step-by-step walk-through to help you get a vivid picture of the editing process from a fellow B2B editor who today produces and edits some 40 videos a … read more
By Warren HerschASBPE President As more trade magazines focus limited resources on realizing a Web-first or platform agnostic strategy, B2B editors are finding it harder to dedicate time to in-depth investigative reporting and to championing positions that can … read more
Enter Now. Deadline has been extended to Feb. 1. It’s that time of year again! ASBPE is now accepting entries for its 2010 Azbee Awards of Excellence competition. Don’t miss your opportunity to enter one of the most … read more
The ASBPE blog will take off a much needed day in honor of Martin Luther King Day. We’ll be back with a great post on Thursday regarding how B2B editors may want to work with their advertisers.
