Contributed content adds a rich diversity of thought leadership to business publications. Here are tips for avoiding the ethical pitfalls that can undermine your efforts in this area. … read more
How to manage contributed content ethically
Ethics
10 tips for working productively with freelancers
Note: This post is one of a series of articles from the ASBPE Ethics Committee. So you need to hire a freelancer. How much should you pay? By the hour, word, project? What’s a reasonable deadline? Do you … read more
Four tips to elevate coverage of your publication’s conferences
Note: This is the first in a series of 2020 posts from the ASBPE Ethics Committee. Conferences and trade shows are a growing source of revenue for business-to-business magazines and newsletters. For writers and editors at the publications … read more
Strong ethics, good business
A speaker from ASBPE’s GenerationB2B conference explains why strong ethics are good for business. Advertisers strengthen B2B publications, but readers and trust are essential to the industry’s survival. Sometimes advertisers go too far and risk the health of … read more
The evolution of ethics in B2B journalism
By Dan Kubacki Predator and prey. Kerry Knudsen didn’t mince words when describing the relationship between advertisers and readers. “It’s not a symbiotic relationship,” said Knudsen, editor and publisher of W.I. Media Inc. A panel of B2B editors … read more
Welcome to the 2019 ASBPE Ethics Committee Newsletter
Greetings, and welcome to the 2019 ASBPE Ethics Committee newsletter. In this issue we cover editors’ speaking engagements; webinars; trade shows; complaint handling; working with freelancers, and more. And don’t forget about the ethics sessions at GenerationB2B: 2019 … read more
When an advertiser invites you to speak at their event
A few years ago I was invited by one of our biggest advertisers to keynote their annual conference for major customers and business prospects. The invitation posed several ethical dilemmas. Accept or decline? This was one of our … read more
Member question: Editorial-advertising communication
Recently an ASBPE member submitted this question to the Ethics Committee: What are the ethics of a trade magazine providing the names of vendor-authors to the ad sales team before the articles’ publication? As Ethics Committee Chair, I … read more
Five tips for staying out of the gray zone with webinars
By Lee McDonald Guest Columnist As business publications expand their revenue models, webinars have emerged as an important offering. Publications value them for their premium pricing and cache as multimedia offerings. Advertisers and sponsors are drawn to them … read more
The ethics of working with freelancers
By Kaitlin Morrison Treating freelancers fairly is beneficial for everyone involved: freelancers, publications, and readers. The right way to work with freelancers, though, isn’t always immediately obvious. Publications should think carefully about their relationships to independent contractors they … read more