Balance Is Impossible

Managing change can be difficult. The topic will be discussed during ASBPE’s Charting B2B’s Path Forward National Conference Leadership Series tract in May. … read more

Making prompt adjustments

B2B publishing companies and freelancers adjust how they do business with new measures set in place due to COVID-19. People across the world have had to make many adjustments in the past month in response to the COVID-19 … read more

Daring to disrupt

Disruptive editorial content means taking a break from normal course of action in order to stand out. Disruption is often a bad thing. The word can be used to describe something that causes division or turmoil. It makes … read more

Increasing your success with advertorials

Create advertorials that are trustworthy and engaging. By Sophia McDonald Bennett An advertorial, which is a subcategory of sponsored content or native advertising, is a magazine or newspaper article that is similar in form to the editorial content … read more

How to connect with competitor brands

Here are some tips for interacting with editors from competing publications at industry events. This past year, I had the opportunity to work on the editorial staff for Lawn & Landscape magazine at GIE Media in the Cleveland … read more

Lessons learned in launching a magazine

Last fall, GIE Media launched Cannabis Dispensary magazine to serve dispensary owners and managers across the US. Team members relate what they learned in the process. With the myriad B2B magazines out there – there’s a B2B publication … read more