Managing change can be difficult. The topic will be discussed during ASBPE’s Charting B2B’s Path Forward National Conference Leadership Series tract in May. … read more
Balance Is Impossible
Editorial
Making prompt adjustments
B2B publishing companies and freelancers adjust how they do business with new measures set in place due to COVID-19. People across the world have had to make many adjustments in the past month in response to the COVID-19 … read more
Advocacy Journalism Part II: Who are we and what are we doing?
As professionals in the information sector, let us aim to advocate for constituencies and communities beyond a business or industry’s customer base and supplier networks. As we lurch along in this 21st century, we’re faced with some serious … read more
Daring to disrupt
Disruptive editorial content means taking a break from normal course of action in order to stand out. Disruption is often a bad thing. The word can be used to describe something that causes division or turmoil. It makes … read more
Increasing your success with advertorials
Create advertorials that are trustworthy and engaging. By Sophia McDonald Bennett An advertorial, which is a subcategory of sponsored content or native advertising, is a magazine or newspaper article that is similar in form to the editorial content … read more
Advocacy journalism: It needs to be the new norm
Consider changing the way we conduct ourselves as business journalists. By Dan Murphy Over the years, those of us in the news and information business have embraced (or endured) new journalism, gonzo journalism and, most recently, online journalism … read more
Stand out to survive: How to differentiate your B2B publication
By Dan Kubacki As the world of trade journalism contracts in some areas and grows in others, business-to-business publications must be unique to enjoy long life cycles. Abe Peck, director of B2B Communication at Northwestern University’s Medill School … read more
Use solutions journalism to address industry problems
If you’re not part of the solution, are you part of the problem? Identifying industry problems is a practice that business publications excel at. Business leaders rely, in part, on us to give them warning when we see … read more
How to connect with competitor brands
Here are some tips for interacting with editors from competing publications at industry events. This past year, I had the opportunity to work on the editorial staff for Lawn & Landscape magazine at GIE Media in the Cleveland … read more
Lessons learned in launching a magazine
Last fall, GIE Media launched Cannabis Dispensary magazine to serve dispensary owners and managers across the US. Team members relate what they learned in the process. With the myriad B2B magazines out there – there’s a B2B publication … read more