By Amy Florence Fischbach2009 Awards Competition Chair Publications are still meeting their readers’ needs for useful, timely, and in-depth information. The 2009 Print Azbees prove it. Despite the challenges of working with streamlined staffs and fewer resources, award-winning … read more
By Maureen Alley During my five years in business-to-business trade, I’ve learned a great deal about niche marketing and writing. I’ve also learned a great deal about magazine production. Additionally, I’ve learned I have a huge passion for … read more
By Tonie AuerDFW Chapter President. I’m on a few different email distribution lists and sometimes I get useful information and other times, I’m simply hitting delete. More often than not, I don’t have time to read them. The … read more
By Erin EricksonASBPE Web Content Committee Chairperson, Chicago Chapter Vice President When I first joined ASBPE, my first reaction was to find my local chapter (Chicago) and see if I could find a way to work on the … read more
If you’re in or around the Chicago area on June 5, it may be worth your time to attend the Chicago ASPBE chapter’s first Do-It-Yourself Roundtable discussion. Why do-it-yourself? Because we realize that more heads are better than … read more
by Martha SpizziriASBPE Web Editor Even some B2B editors who were initially skeptical about social media sites are finding, to their own surprise, that they can be useful even for niche publications like the ones we serve. The … read more
By Angela ConnorManaging Editor, User-generated Content, WRAL.com Have you been watching companies thrive in the social media space by engaging and interacting with their customers? Perhaps you’re watching closely as companies like Southwest Airlines, Dell, Comcast, Ford, Starbucks … read more
By Michelle V. Rafter Editor’s note: This blog post originally appeared on Michelle Rafter’s WordCount blog and is copyright 2009 Michelle Vranizan Rafter. It is reprinted here by permission. The original post can be found here. Traffic to … read more
By Steven RollASBPE President Since I started reading blogs a few years ago, I’ve often thought about how much fun it would be to start my own. But I couldn’t think of a good topic to blog about. … read more
By Marisa PalmieriCleveland ASBPE Vice President There was lively discussion and many interesting ideas shared at the Cleveland chapter of American Society of Business Publication Editors’ meeting this week. Unfortunately, but not surprisingly, there weren’t any concrete answers … read more
