By Stefanie Kure, ASBPE Kansas City board member Gone are the days of having to wield a watermelon-sized video camera on your shoulder or being forced to hire another company — typically at the cost of thousands of … read more
Earlier this month, Ronn Levine of the Specialized Information Publishing Association (SIPA) covered the ASBPE webcast on connecting with B2B readers. You can check out an excerpt below, but head to the SIAA site for the full text, … read more
By Jeff Gelski, ASBPE Kansas City board member An abundance of ways exists to accelerate the number of clicks on web site pages. Slide shows, infographics, social media and related links within copy may serve as tools. Monica … read more
At ASBPE’s B2B Content Essentials Boot Camp Nov. 7, Marc Vasquez, APR, shared his tricks of the Twitter trade to a packed room at the Google Fiber Event Space in Kansas City. Read some of his Tweetable Twitter … read more
Sites like Shutterstock and Getty Images have Web-ready graphics, but they come at a price. Here are five sources of free images. … read more
A few weeks ago the relatively new social networking platform Ello gained a lot of traction after Facebook cracked down on the use of pseudonyms in profiles. The network is billing itself as the “anti-Facebook,” promising to remain … read more
Here’s how I learned to stop worrying and love the bots. … read more
The best SEO headlines address both of the primary ways people use search engines: typing in keywords and asking questions. … read more
For journalists who made their bones in print, the SEO headline is a relatively new animal. … read more
The recent $50 million funding of BuzzFeed has shone a spotlight on the new wave of publishing, which is sometimes hard to distinguish from content marketing. Here’s a pretty good summation from The Telegraph: “compellingly clickable headlines combined with … read more
