Ever wonder why a newsletter fell flat? What makes a good subject line? And how can a newsletter benefit the reader, the advertiser and the publication? In an ASBPE webinar May 18—part of the monthlong ASBPE national conference—learn … read more
The pandemic has prompted many B2B newsrooms to rethink how they’re presenting content, and video continues to rise up as a compelling storytelling format. … read more
More B2B publications have made and are making the transition to focusing more time and energy on their digital presences than print. … read more
Social media continues to be an important tool for businesses, including trade publications. It allows companies to connect with customers in a more organic way while sharing relevant and timely information immediately on an accessible platform. That is … read more
Automotive News shares what went into creating its Retail Realities package, which received ASBPE’s Cross-Platform Package of the Year Award in 2020. … read more
By Laura D’Alessandro Search engine optimization (SEO) needs to be a part of today’s editorial planning. Editorial planning isn’t what it used to be. A decade ago, I sat in a newsroom with a team of reporters, each … read more
Make your personal LinkedIn posts come to life by posting great content that will be commented on, liked and shared. When you sit down to write an article or a blog, do you think about who will read … read more
B2B publications can engage more readers through podcasts. My commute to and from work is long, averaging 45 to 50 minutes each way. Instead of listening to the radio play the same dozen songs on my commute, I … read more
B2B editors need to respond to negativity that shows up on their social media platforms. Newspapers and mainstream media outlets regularly receive harsh backlash from readers on social media – especially in an era of “fake news.” President … read more
Is it just me, or is Twitter brimming with videos these days? They’re all over the place and I love it! After playing with easy video apps for years at this point (Years! That’s scary), I can easily … read more
