By Harry McCrackenEditor, Technologizer “You’ve got to walk up to the edge of the cliff, jump off, and build your wings on the way down.” I didn’t hear Ray Bradbury say that until I saw him interviewed in … read more
Digital
The Gridiron Meets Bluelines: Lessons from the Favre Media Circus
By Emily Kay AndréDenver ASBPE Board Member I heard something intriguing recently on The Herd with Colin Cowherd, an ESPN syndicated radio show. The Brett Favre saga, the sports story of the year, finally came to an unpredictable … read more
B2B Writer Blogshare
By Tonie AuerDFW Chapter President, National Blog Chairwoman I’m on a distribution list for the national Society of Professional Journalists and I love it. Monday through Friday, I get an email with a plethora of information regarding media … read more
Facing the Reality of the New Reality
By Katy TomasuloPresident, Washington, DC Chapter During the 2008 ASBPE National Editorial Conference, I had the pleasure of serving on the panel “Editorial Multitasking in the Digital Age” with two others from the B2B industry. As part of … read more
The Value of Working as an HPT
By Nikki GoldenVice President, ASBPE Chicago Chapter As I read about CIO’s recent controversial move with LinkedIn, what struck me most was not that any ethical guidelines might have been crossed but that the editorial staff had no … read more
Blogging the News
By Tonie AuerDFW Chapter President and National Blog Chairwoman As a blog that often refers to other websites, news stories and the like, ASBPE’s national blog contributors have been taking note of the story regarding how the Associated … read more
Find Top B2B Blog Entries on B2B Tomorrow
By Martha SpizziriASBPE Web Editor B2B Tomorrow uses technology provided by SocialRank to monitor business-to-business web sites and find the most popular posts and the most popular B2B blogs overall. Top posts recently include Is You Tube Inappropriate … read more
The Basics Apply Online, Maybe Even More So
By Thomas R. TeminMedia and Government Consulting In judging for the ASBPE awards, consulting and just noodling around on the internet, I find some things that are just plain annoying. Here are some of my pet peeves, and … read more
Get Social (Media, That Is)
By Warren S. Hersch YouTube, Linked In, Second Life, Facebook. From online communities to social networks to virtual worlds, B2B editors attending the March 28th event of ASBPE’s New York chapter got an earful about how best to … read more
Upcoming Journalism Training
By Martha SpizziriASBPE Web Editor It’s right around the corner, but there’s still time to register for Media Bistro’s online course Reinventing Print Content for the Web. The class, which starts Monday, June 2, is aimed specifically at … read more