By Steven RollASBPE President In a recent speech delivered via Twitter BusinessWeek.com’s John A. Byrne (@JOHNABYRNE) emphasized that the next phase of journalism will require editors and writers to get readers involved with every step of the process, … read more
Digital
Join the Social Media Conversation with ASBPE
By Steven RollASBPE President Becoming involved with ASBPE is a great way to learn about and experiment with new social media technologies. Limiting your early interactions to your colleagues in the business press allows you to avoid making … read more
Trade Show Coverage in the Web Era
By Katy TomasuloPresident, Washington, D.C., Chapter I recently returned from my industry’s largest trade show, and I couldn’t help but reflect on how different reporting from trade shows is now than when I went to my first one … read more
Getting Your Market’s Economic Scoop in Tough Times
Date: Friday, March 27Time: 1:00 p.m. Eastern timeDuration: 60 minutes Webinar Overview Business-to-business editors generally are skilled at covering day-to-day happenings in their industries. But their reporting often falls short when exploring the effects of an economic downturn … read more
11 Copyblogger Posts That Will Change the Way You Blog
by Erin Erickson, Chicago Chapter Vice President;Creator of Me Media: Social Media for Non-Techies This post is adapted from Me Media: Social Media for Non-Techies“11 Copyblogger Posts That Will Change the Way You Blog”I’ve referenced Copyblogger as one … read more
Want to StumbleUpon Some More Web Traffic?
By Steven RollASBPE President After completing the “about” page of the blog I was about to launch, I noticed something funny. I had almost 70 page views for the day even though I hadn’t written a single post … read more
Create a LinkedIn Group
by Erin Erickson, Chicago Chapter Vice President;Creator of Me Media: Social Media for Non-Techies This post is adapted from Me Media: Social Media for Non-Techies Create a LinkedIn Group If you are part of an association or group … read more
B2B Communication at Medill
By Abe Peck Last year, I bit when John Lavine, dean at Medill / Northwestern, asked me to head an initiative to strengthen B2B at the School. After all, the first magazine to which I’d consulted, an in-house … read more
Why You Can’t Afford to Not Learn Social Media
by Erin Erickson, Chicago Chapter Vice President;Creator of Me Media: Social Media for Non-Techies This post is adapted from Me Media: Social Media for Non-Techies Why you can’t afford to not learn social media File this one under … read more
For Many Editors, Brevity is Still a Foreign Language
By Howard Rauch Be brief! That’s the focus of most search engine advisories that address “writing for websites.” Use short sentences and short paragraphs. Leads should make an important point within the first few words. Don’t let vocabulary … read more