By Martha Spizziri ASBPE Web Editor Chances are you’ve felt a bit frustrated from time to time by not knowing at least a little HTML code. Maybe you were posting a comment to a blog, but didn’t know … read more
Want to Learn HTML? Get Your Feet Wet
Design
Why Engaging Readers is the New Key to Success in Journalism
By Steven RollASBPE President In a recent speech delivered via Twitter BusinessWeek.com’s John A. Byrne (@JOHNABYRNE) emphasized that the next phase of journalism will require editors and writers to get readers involved with every step of the process, … read more
Join the Social Media Conversation with ASBPE
By Steven RollASBPE President Becoming involved with ASBPE is a great way to learn about and experiment with new social media technologies. Limiting your early interactions to your colleagues in the business press allows you to avoid making … read more
Trade Show Coverage in the Web Era
By Katy TomasuloPresident, Washington, D.C., Chapter I recently returned from my industry’s largest trade show, and I couldn’t help but reflect on how different reporting from trade shows is now than when I went to my first one … read more
Getting Your Market’s Economic Scoop in Tough Times
Date: Friday, March 27Time: 1:00 p.m. Eastern timeDuration: 60 minutes Webinar Overview Business-to-business editors generally are skilled at covering day-to-day happenings in their industries. But their reporting often falls short when exploring the effects of an economic downturn … read more
11 Copyblogger Posts That Will Change the Way You Blog
by Erin Erickson, Chicago Chapter Vice President;Creator of Me Media: Social Media for Non-Techies This post is adapted from Me Media: Social Media for Non-Techies“11 Copyblogger Posts That Will Change the Way You Blog”I’ve referenced Copyblogger as one … read more
Want to StumbleUpon Some More Web Traffic?
By Steven RollASBPE President After completing the “about” page of the blog I was about to launch, I noticed something funny. I had almost 70 page views for the day even though I hadn’t written a single post … read more
Create a LinkedIn Group
by Erin Erickson, Chicago Chapter Vice President;Creator of Me Media: Social Media for Non-Techies This post is adapted from Me Media: Social Media for Non-Techies Create a LinkedIn Group If you are part of an association or group … read more
B2B Communication at Medill
By Abe Peck Last year, I bit when John Lavine, dean at Medill / Northwestern, asked me to head an initiative to strengthen B2B at the School. After all, the first magazine to which I’d consulted, an in-house … read more
A Challenge to Art Directors
By Paul Heney I’m not a creative type, but sometimes I wish that I was. I love that “Aha!” moment when my art director first lays out his or her ideas for a cover concept or a feature … read more