Erin EricksonASBPE Chicago Chapter Does your website or blog have a style guide? Should it? Jonathan Bailey’s post on BlogHerald raises a great point about the importance of an online style guide. I have seen style guides for … read more
Erin Erickson ASBPE Chicago ChapterAs editors, we’re trained to write succinct prose that gets to the heart of the matter. As a blogger, do you find yourself unable to capture that same zeal? Are you a journalist trying … read more
By Robert Freedman Past President of ASBPE National The 3-D virtual reality platform Second Life has seen huge growth over the last several years, but it’s not the young gamer crowd that has pushed the number of account … read more
By Tonie Auer DFW ASBPE Chapter President and National Blog Committee Chairwoman As a blogger and a journalist, I see a fine line between the two roles. Yes, blogging plays a role in news. I think everyone would … read more
Think you’re creative? You have two days to prove it by entering the TABPI Design Challenge, sponsored by Trade Association Business Publications International. The challenge is to design a cover for a hypothetical issue of an imaginary magazine, … read more
By Joe PulizziFounder and Chief Content Officer for Junta42 My expertise is in content marketing — custom publishing to most of you reading here. When I was asked to submit a blog post, I started to think about … read more
By Katy TomasuloASBPE Washington, DC Chapter President During Sunday’s Super Bowl, domain registration Web site godaddy.com ran an advertisement that indicated, in a nutshell, that the ad they originally intended to run featuring Indy driver Danica Patrick was … read more
By Katy Tomasulo At last summer’s ASBPE National Editorial Conference — which covered a range of topics about Web 2.0 — two things stood out for me the most. First was the widespread bewilderment among B2B editors about … read more
Article written. CheckSources confirmed. CheckHeadline and dek written. Check.Online hed crafted. CheckSEO keywords listed. CheckLink list included. Check. Remember when you used to be able to just write a story and submit it? Those days are over if … read more
By Steven RollASBPE President When I read Alvin Toffler’s Future Shock in high school, I scoffed at his premise that the pace of technological change would accelerate so rapidly that people would someday be unable to keep up. … read more
