By Warren S. Hersch YouTube, Linked In, Second Life, Facebook. From online communities to social networks to virtual worlds, B2B editors attending the March 28th event of ASBPE’s New York chapter got an earful about how best to … read more
By Martha SpizziriASBPE Web Editor It’s right around the corner, but there’s still time to register for Media Bistro’s online course Reinventing Print Content for the Web. The class, which starts Monday, June 2, is aimed specifically at … read more
By Steven RollASBPE President Like many editors nowadays, I too am thinking about starting a blog. I vowed to familiarize myself with the blogosphere after attending ASBPE’s national conference in Chicago in 2006. It took a little while … read more
by Erin EricksonChicago Board Member I recently wrote about LinkedIn, its perks and the ASBPE LinkedIn Group that has been established. (You have joined, right?) Now I bet you’re wondering exactly what you can do with LinkedIn other … read more
Erin Erickson,Chicago Chapter Board member Your spouse may be doing it; the guy in the next cubicle probably is; even your high school English teacher has probably dabbled in it. It’s LinkedIn and it’s the “professional version MySpace,” … read more
By Paul HeneyASBPE Cleveland Chapter Treasurer As I recently posted on the ASBPE Cleveland blog, it’s critical that b2b editors don’t lose sight of how important design is to our magazines. It’s an easy thing to forget in … read more
Erin EricksonASBPE Chicago Chapter As a follow-up to this post about blog and website style guides, you should also be thinking about how you can update your style guide in a more timely manner. You may want to … read more
By Martha SpizziriASBPE Web Editor Still confused by RSS? Not sure what social bookmarking is or why people would want to use it? The folks at Common Craft can help you out. They’ve produced a series of videos … read more
Webcasts can boost readership and ad dollars and raise brand awareness, learn how B2B publications are gaining a competitive edge through webinars. Find out what it takes to successfully produce compelling — and profitable — webinars for your … read more
Erin EricksonASBPE Chicago Chapter Does your website or blog have a style guide? Should it? Jonathan Bailey’s post on BlogHerald raises a great point about the importance of an online style guide. I have seen style guides for … read more
