By Stefanie Kure It’s a scenario familiar to those of us involved in the B2B publishing industry: Rising production costs and postage fees combined with plummeting advertising revenue is resulting in the demise of many print publications. Fortunately, the … read more
Month: October 2013
Make the Transition From Print to Digital as Smooth as Possible
By Stefanie Kure It’s a scenario familiar to those of us involved in the B2B publishing industry: Rising production costs and postage fees combined with plummeting advertising revenue is resulting in the demise of many print publications. Fortunately, the … read more
ASBPE Ethics Update: It’s Official! ‘Native Advertising’ Is ‘Journalism’s New Peril’
By Howard Rauch Last month saw some dubious recognition heaped upon “native advertising.” First a New York Times article appearing in the Business Day section bore this headline: “Storytelling Ads May be Journalism’s New Peril.” And before the … read more
Ann Wylie Writing Workshop: Chicago, Dec. 11, 2013
Ann Wylie Writing Workshop Do your team members need to write better copy, faster? Reach more readers? Come up with more creative ideas? Perhaps I can help. I’m a Gold Quill Award-winning communicator whose workshops take me from … read more
Judith Barr: The Loss Of A True Friend Of ASBPE, And Journalism
The Stephen Barr Award—the prestigious prize administered by the not-for-profit ASBPE Foundation—has lost its godmother. ASBPE’s leadership was shocked by the news that Judith Keller Barr had died suddenly, of a heart attack, on Sept. 24. She had … read more