Back to the Future: Editorial Strategies for 2013 and Beyond

Back to the Future: Editorial Strategies for 2013 and Beyond

Publishing today is multiplatform and multichannel, and editors need to be at the helm of it all. Join ASBPE-NY for a half-day bootcamp on such pressing topics as app development, video content, and social branding, as well as a look ahead to B2B publishing in 2014 and beyond. Register online today and save!


ASBPE-NY Boot Camp; Thursday, October 24


McGraw-Hill’s Empire Room at Two Penn Plaza, 22nd Floor, NYC

Early bird rates until Oct. 18:

$75 members / $100 nonmembers

Late reg after Oct. 18:

$100 members / $125 nonmembers



12-1pm – Networking and lunch


1-2pm – The 2014 Outlook on B2B Publishing

Mobile media, content marketing, clicks as success measures. B2B publishing is changing as drastically as the industries its serves. During this session, publishing veteran Bob Sacks, founder of Precision Media Group, will outline the challenges and opportunities facing B2B editors today, as well as the skills they need to engage audiences in 2014 and beyond.

2-3pm – Digital Content Delivery panel on apps/digital editions

Editors need to think three dimensionally when it comes to apps for their publications. Along with the app’s content, editors present ideas for marketing their app before and after its release. They also need to collaborate with production team and learn to understand app analytics. Co-presenters Gene Fidele and David Nicastro of UBM Design Central will discuss these issues and more.

3-3:15pm – Break


3:15-4pm – Video on a Shoestring

More and more editors are using video to supplement their content. But video provides another advantage: the ability to bring interviewees from anywhere “together” without anyone having to travel. Rob Freedman, senior editor at Realtor magazine, will examine how, by recording interviews over Skype and iPhones and other easily accessible technologies and seamlessly incorporating them into videos, editors are able to replicate the multi-source article in video but without travel costs.

4-5pm – Social Branding Strategies

Social media gives publications—and their editors—an opportunity to connect with and engage readers in ways never before possible. This session will explore how to go beyond standard social media interactions to a strategy that gets your publication to stand out, drives readers from your social sites to your website, and helps to “brand” the editorial team.

Register now!

About the Speakers

Bill Coffin

Bill Coffin_photoBill is the Group Editorial Director for National Underwriter Property & Casualty, National Underwriter Life & Health, American Agent & Broker, Claims, Life Insurance Selling,Senior Market Advisor and Tech Decisions, as well as PropertyCasualty360, and ProducersWeb. Bill has covered the risk and insurance industries for 20 years and has won numerous national journalism awards. His work as also appeared in the Wall Street Journal, BusinessWeek, Risk Management, Best’s Review, Captive Review, New European Economy and other business publications. Bill is also a published novelist, game designer and co-founder of independent publisher Reliquary Press. He can be found on Twitter (@Bill_Coffin), Facebook and at

Gene Fedele

Gene Fedele_photoGene is vice president and corporate creative director at Design Central, a creative Solutions division of United Business Media. Fedele is responsible for the overall creative operations of advertising, marketing, editorial, online, events, and custom media products and services. Over the past 20+ years at UBM, his creative direction has influenced the success of numerous industry-leading brands across the company. Fedele’s work spans magazine launches and redesigns, corporate advertising campaigns, custom website launches, event and awards photography, and brand strategy. In addition to managing the talented creative team, Fedele launched and continues to oversee the XChange Show Daily publications; conceived and launched the UBM Digital Asset Management system; and works closely with legal on brand trademarks and freelance contracts. In 2007, Fedele became UBM’s VP/Corporate Creative Director, where he built the UBM Design Central department, which provides creative and production services to various companies within UBM, as well as numerous external industry clients. Previous to his 21 years at UBM, Fedele was the Art Director for Reader’s Digest magazine on both U.S. and International editions. He also worked for 3 years as an Art Director of a NYC advertising agency. During his 26-year career in advertising and publishing, Fedele has been the recipient of over 150 editorial, marketing and advertising design awards. And under his leadership his design team members have been honored with more than 100 awards for creativity.

Rob Freeman

Rob Freedman_photoRobert Freedman is manager of multimedia communications at the National Assocotion of Realtors® in Washington, D.C. He uses video, webinars, blog posts, print and online media, e-mail newsletters, and social media to keep the association’s one million members informed of developments that impact their business. He produces more than 40 videos a year, many of which look at legislative, regulatory, and economic developments that are of importance to the real estate industry. His feature videos look at ways real estate brokers and agents can improve their business. He is a past president of the American Society of Business Publication Editors and of the ASBPE Educational Foundation. He is the author or editor of six books, including Journalism That Matters (Marion Street Press, 2006), Broker to Broker (John A. Wylie & Sons, 2005), and Best Practices of the Business Press (Kendall-Hunt, 2004).

David Nicastro

David Nicastro_photoAn award-winning designer and editorial design specialist, David Nicastro’s experience runs the gamut from concept through creation to completed product. He has extensive experience working with top photographers and illustrators, has a keen eye for design industry trends, and is able to develop unique conceptual ideas on time and on budget. David’s media industry experience began at age 18, putting out 26 editions of a local weekly newspaper, while also attending the School of Visual Arts in New York City, with an emphasis in design and illustration. After receiving his Bachelor of Fine Arts from SVA, he pursued a career in publication design and landed at what is now United Business Media, holding positions from Senior Designer to Senior Art Director to his current position as a Creative Director at UBM Design Central. David was a creative force behind the technology publication CRN, planning and orchestrating a major redesign and transforming it from a weekly tabloid newspaper to a weekly magazine. This work culminated with a re-launch in June 2000 and a subsequent redesign of CRN in 2007 – receiving National Awards for Best Redesign and Overall Typography at ASPBE (2008). He also launched and designed several new publications, of which were the multi-award winning monthly Digital Connect, quarterly Embedded Computing Solutions and CRN’s Custom Systems Magazine just to name a few. For the past four years, he has directed the print and digital creative for CA Techologies’ Smart Enterprise Magazine and during his tenure for both publications has received 11 Society of Publication Design (SPD) Awards; numerous National and Regional Gold and Silver awards from the American Society of Business Press Editors (ASBPE); Gold, Silver and Honorable Mentions at Folio’s Ozzie Awards and international award recognition from the Trade Association and Business Publications International (TABPI).

Tim Parry

Tim Parry_photoTim Parry has since 2006 been the senior content manager at Multichannel Merchant, where he helps manage social media communications and strategy as part of an editorial team. Previously, Parry served in various capacities with several Penton Media publications, including Fleet Owner, PROMO and Chief Marketer, where he engaged in web publishing, publications and consulting. He has also served as a freelance sports writer and editor for, among other publications, Brooks Community Newspaper, The News-Times, the Connecticut Post and New Canaan Advertiser.

Bob Sacks

Bob Sacks-photoBob Sacks, a veteran of the printing/publishing industry since 1970, was always an innovator. Even back in the 70s he followed a more creative path than usual. He started his career where some people end — with the founding of his own weekly newspaper in the metro New York area. Today Bob’s firm, Precision Media Group, does private consulting and publishes “Heard on the Web: Media Intelligence”, a daily e-newsletter that delivers pertinent industry news to a diverse, worldwide, publishing community of over 11,750 media industry leaders. It is the longest running e-newsletter in the world. Bob Sacks is a columnist and lecturer who regularly electrifies the media and marketing industry with the good and bad news about what he calls “El-CID” or Electronically Coordinated Information Distribution. His fun and extremely informative presentation covers the technological past, present and future possibilities for publishing at the digital edge.

Tom Sawyer

{@IPTCcontent.headline}Tom Sawyer is a senior editor at Engineering News-Record, a national online news source and weekly print magazine for the U.S. and international construction industry, published by the McGraw-Hill Companies. He specializes in information technology and breaking news coverage. Notable news events he has covered for ENR include the attacks on the World Trade Center in New York City in 2001, the invasion of Iraq in 2003 as an embedded reporter with combat engineers and subsequent coverage of reconstruction, and the Hurricane Katrina catastrophe in New Orleans. Tom is based in New York City. He came to ENR in 2000 after working as a freelancer for 25 years. Prior to that he was a reporter for the Atlantic City Press, in Atlantic City, N.J.

Solmaz Sharif

Solmaz Sharif_photoSolmaz Sharif is a multilingual, digital journalist with experience covering women’s issues and the Middle East and in social media management. She is founder of the first Iranian women’s sports magazine. Since 2007, she has contributed in a freelance capacity to The Daily Beast, Women’s eNews magazine, CNN, The Washington Post, The Huffington Post, and International Business Times. She also serves as a journalist for Advancing Human Rights and In this capacity, she monitors news and social media from Iran, Turkey, Afghanistan, Azerbaijan, and Tajikistan. She also writes, edits and translates articles on cyber activism and interviews activists. Sharif has served as social media and online community manager for these organizations. Previously, Sharif was a TV host and New York correspondent for BBC Persian TV and its website; an online editor at; and a journalist for Iranian media, including the newspaper Etemad Melli.

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