Boston Boot Camp, Sept. 24: Learn to Provide New and Improved Content

Attend the Sept. 24 ASBPE Boot Camp in Boston

Photo of army boots
Register now for ASBPE Boston Boot Camp.

The Boston/New England chapter of ASBPE is hosting its second annual Boot Camp on Tuesday, September 24 at TechTarget in Newton, Mass.

The event, entitled New and Improved, will cover a range of topics to help B2B editors, writers, and designers learn the skills they need now. Discounted pricing is available through Sept. 13: $75 for ASBPE members/$100 for nonmembers. After Sept. 13: $100 for ASBPE members/$125 for nonmembers. Register today to save!



8:00 a.m.–8:50 a.m. Registration and coffee


9:00 a.m.–9:50 a.m. Balancing Good Writing and Search-Engine Optimization (SEO) — A Panel Discussion

PixelMags logo
Boot Camps sponsored by PixelMags.

With the necessity of generating Web traffic, mastering the basics of SEO and incorporating simple processes and best practices into every stage of your writing and editing can be rewarding and help you generate future ideas. This presentation will aim to help you do the following:

  • Generate ideas by:
    • Researching keywords/topics
    • Analyzing the competition
  • Create, edit, and optimize your content
  • Balance SEO optimization and creative writing
  • Maintain the performance of your content and your site

Speaker is Fran Sales from TechTarget. She will talk about SEO from an editor’s perspective and provide an overview of how SEO works and simple habits that can help you make your work easier to find online. 

Fran Sales is copy editor/ SEO specialist in online production at TechTarget, where, on top of copy editing, she collaborates with the SEO team and media editors to optimize online content

Register today to save! Discounted pricing is available through Sept. 13.

10:00 a.m.–10:50 a.m. Picture This …

Presenter Sarah Evans will discuss affordable sources for quality images, strategies for sourcing images while reporting — and how to stay out of “copyright jail” by following industry best practices. She’ll discuss:

  • affordable sources for quality images,
  • image selection, and
  • other means for enhancing stories online and in print.

Sarah Evans is a visual content editor at TechTarget, where she edits and coordinates visuals, manages stock accounts and shares visual sourcing tips. A self-described news junkie, she has a masters in journalism from the University of Missouri and spent 10 years working as a photojournalist before becoming an editor. Using video, still images, and audio, she is passionate about the value and function of visual storytelling across platforms.

11:00 a.m.–11:50 a.m. Visualizing Information

Presenter Sharon Machlis will discuss ideas, tools, and techniques for turning content and concepts into vibrant and engaging infographics.

Sharon Machlis has been an online content pioneer since before the creation of the Internet, having programmed and set up “one of the earliest online transmissions of news from a newspaper to its readers” in 1987 (see Wikipedia entry “Fred the Computer”). She coded her first Web site in November of 1995, before many major companies had a Web presence, and has programmed her own sites in Perl, PHP, and Ruby on Rails. During her tenure as online managing editor, has won almost every major editorial online award in the trade press, including ASBPE best Web site, MIN best of the Web, and the Jesse Neal Award for best Web site.

Register today to save! Discounted pricing is available through Sept. 13.

12:00 noon–12:50 p.m. Video 101 for Journalists

The ability to talk on camera, conduct a quick interview, or even snatch some basic “B-roll” is almost as important for today’s B2B journalist as the ability to type. There are few media organizations that don’t use video to enliven web sites or provide additional depth for traditional print stories.

Fortunately, the basics are easy—and you can “learn on the job.” In this intense and lively session, Keith Shaw will demonstrate some of the basic principles that can make an amateur look good and provide the information you’ll need to further enhance skills. (NOTE: an advanced version of this class is being considered for the future. Please let us know if you would be interested in attending.)

Keith Shaw does videography for IDG.

1:00–2:00 p.m. Networking and questions


2:00 p.m. Adjourn



If you register by Sept. 13:
$75 for ASBPE members; $100 for nonmembers.

If you register after Sept. 13:
$100 for ASBPE members; $125 for nonmembers.

SAVE $10 on your registration by becoming an ASBPE member. Join today for as little as $50 for freelancers or $75 staff editors and designers annually. ASBPE is the leading association for B2B editors and designers. As an ASBPE member, you’ll receive discounts on chapter events, Azbee Award entries, Webinars, and much more.

To Register

Register online here. Pay in advance or at the door.

Please share this page with your friends and colleagues.