Original air date: August 21, 2024
Join ASBPE to hear successful use cases where B2B publishing teams have integrated generative AI into their editorial workflows, solving problems and freeing up time for deeper, more creative work.
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Webinar Details:
As generative AI proliferates across the media landscape, editorial teams are faced with many opportunities and questions about how to integrate it into their editorial workflows. It can save time and energy, but it also can be fraught with problems.
How can writers and editorial teams use new generative AI tools both effectively and judiciously? Three B2B publishing team members shared their successful use cases in using generative AI in their editorial workflows. Watch the full webinar to hear them discuss:
- How their editorial teams navigated the AI journey;
- The ways they’ve decided to use generative AI – and how not to use it;
- How they’ve navigated ethical issues with generative AI internally and with readers;
- Their most effective use cases for integrating generative AI in their editorial workflow; and
- Their tips for how to translate that use case for your publication.
Panelists include:
- Sarah Calams is the senior editor of Police1.com and Corrections1.com at Lexipol Media Group. In addition to her regular editing duties, Sarah delves deep into the people and issues that make up the public safety industry to bring insights and lessons learned to first responders everywhere.
- Marissa Horn is a senior product manager for news and AI at Bloomberg Industry Group, where she leads product teams that support the newsroom’s content management system and AI initiatives.
- Alejandra Springer is a product manager at McKinsey & Company, where she leads generative AI exploration for content creators in the global Communications function.
This webinar was moderated by Art Aiello, editor of Power Briefing.
This archived webinar is free for ASBPE members.