Original air date: July 23, 2025

Get practical advice on how to integrate AI tools into your workflow to enhance your reporting, streamline research, and create more compelling content.

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Webinar Details:

How B2B Journalists Can Use AI Effectively

Harnessing the power of AI Tools in B2B journalism and content creation

The world of journalism is evolving. Generative AI is already changing the way stories are produced – and it’s more important than ever to understand the benefits, risks and practical use cases for AI applications in an editorial context.

Bridget Botelho, the head of content innovation at Informa TechTarget, will offer practical advice on how B2B editorial professionals can harness the power of AI in their work. Learn how to integrate AI tools into your workflow to enhance your reporting, streamline research, and create more compelling content — all while maintaining journalistic integrity and accuracy.

This webinar is ideal for business journalists at all levels, including those working in traditional media, digital platforms, or freelance reporting. Whether you’re a newcomer or experienced journalist, this webinar will guide B2B journalists and editorial professionals how AI tools can be leveraged responsibly.

Speaker: Bridget Botelho, Head of Content Innovation, Informa TechTarget
Moderator: Davide Savenije, Vice President of Editorial, Informa TechTarget

What You’ll Learn:

1. How AI Can Enhance Your Journalism
   Learn how AI tools can assist with tasks like data analysis, background research and story ideation.
2. What AI Can’t Do
   Understand the areas where journalists add value that AI cannot. We’ll discuss the limits of AI and the irreplaceable role of editorial judgment, investigative skills, originality, and storytelling.
3. Guidelines for Using AI in Journalism
   Gain insights into the ethical considerations, editorial standards, and best practices when integrating AI tools into your reporting process.
4. The Different Types of AI Platforms
   Explore the major AI platforms and how their capabilities can help journalists.
5. Real-World Use Cases for Business Journalists
   Dive into specific use cases and examples of how editorial professionals are successfully using AI to improve their workflow and produce better stories.
6. Tips on Prompting and Using AI Tools Effectively
   Get practical tips on how to ask the right questions, fine-tune prompts to make AI tools work for you.

This archived webinar is free for ASBPE members.