B2B Media SEO Playbook: SEO For Freelancers

Original air date: February 3, 2026

Learn what freelance writers need to know about SEO, and how SEO-savvy contributors stand out to editors, earn repeat assignments, and build long-term value for the publications they write for.

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Webinar Details:

Search engines, AI tools and audience behavior have changed how journalism is discovered, but most freelancer writers were never taught how those systems work or why they matter.

In this webinar, we’ll break down what freelance writers need to know about SEO, and how SEO-savvy contributors stand out to editors, earn repeat assignments, and build long-term value for the publications they write for.

What you’ll learn in this session:

Why editors prefer SEO-aware freelancers (and how it affects who gets rehired)
How to subtly signal SEO competence in your pitches—without sounding technical
The difference between timely and evergreen content, and why you need both
How to position yourself as a strategic content partner, not just a writer-for-hire
What you can (and can’t) control when it comes to search and visibility

Whether you write about business, tech, healthcare, policy, or any specialized beat, this session will give you a modern framework for making yourself easier to hire, your work easier to edit and your content easier to find.

This archived webinar is free for ASBPE members.

Speaker:
Erin Hallstrom is the director of content operations and visibility for Endeavor Business Media, where she works with more than 150 journalists across 90 brands to implement SEO best practices. She is also responsible for Endeavor’s metrics reporting, where she uses her expertise in website analytics to help teams understand their data to make informed SEO decisions. Hallstrom holds multiple technical certifications in Google Analytics and regularly trains audience and marketing groups how best to utilize SEO for enhanced content performance.

B2B Media SEO Playbook (Series)

Tired of B2C SEO advice that misses the mark for your B2B publication? It’s time for a tailored approach! Join Erin Hallstrom, EndeavorB2B’s Director of Content Operations and Visibility and ASBPE board member, for an exclusive eight-part SEO webinar series designed specifically for B2B professionals. Dive deep into crucial topics including:

How Search Engines Actually Work
Helpful Content & EEAT
How to Look at Your Analytics
Using AI for Keyword Research
AI & Brand Authority
AI Prompts for SEO
More AI for SEO
SEO for Freelancers