B2B Media SEO Playbook: AI Prompts for SEO

Original air date: December 2, 2025

AI is changing the way content is created, discovered, and optimized. This session will give writers, editors, and strategists in B2B media the most effective ways to integrate AI tools into their SEO workflow.

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Webinar Details:

AI is changing the way content is created, discovered, and optimized—and for writers, editors, and strategists in B2B media, that shift presents both opportunities and questions. Can AI chatbots really help you improve search visibility? And if so, how should you be using them?

This session will walk you through the most effective ways to integrate AI tools into your SEO workflow. From refining headlines and decks to content structure and other optimization strategies, you’ll see how Generative AI can support (not replace) your editorial expertise.

You’ll leave with practical techniques and ready-to-use AI prompts you can experiment with in your own newsroom or freelance work. Whether you’re curious about where AI fits in your SEO strategy or ready to refine your approach, this webinar will help you unlock new efficiencies and creative possibilities.

What you’ll learn in this session:

How AI chatbots can be used to strengthen SEO workflows
How Generative AI tools can help refine headlines, decks, and structure
Tips for creating effective prompts that produce useful SEO insights
Practical, hands-on ideas you can implement immediately

Who should watch:

B2B journalists and freelancers exploring AI in their writing process
Editors and content leads seeking smarter SEO strategies
Anyone curious about blending AI efficiency with editorial expertise

What this session won’t cover:

Fully automating SEO with AI (or replacing human judgment)
Technical SEO topics outside of content optimization

This archived webinar is free for ASBPE members.

Speakers:
Erin Hallstrom is the director of content operations and visibility for Endeavor Business Media, where she works with more than 150 journalists across 90 brands to implement SEO best practices. She is also responsible for Endeavor’s metrics reporting, where she uses her expertise in website analytics to help teams understand their data to make informed SEO decisions. Hallstrom holds multiple technical certifications in Google Analytics and regularly trains audience and marketing groups how best to utilize SEO for enhanced content performance.

Alexis Gajewski is the associate director or newsroom operations and development for Endeavor Business Media, where she helps shape and execute content strategies that drive reach, engagement and visibility across Endeavor’s editorial brands. As a digital-first editorial leader, her work focuses on strengthening the connection between editorial excellence and business goals — through smart workflows, data-informed decision-making and a culture that values creativity and collaboration. She also leads efforts to integrate AI, SEO, and analytics into Endeavor’s processes, improving both content quality and efficiency.

B2B Media SEO Playbook (Series)

Tired of B2C SEO advice that misses the mark for your B2B publication? It’s time for a tailored approach! Join Erin Hallstrom, EndeavorB2B’s Director of Content Operations and Visibility and ASBPE board member, for an exclusive eight-part SEO webinar series designed specifically for B2B professionals. Dive deep into crucial topics including:

How Search Engines Actually Work
Helpful Content & EEAT
How to Look at Your Analytics
Using AI for Keyword Research
AI & Brand Authority
AI Prompts for SEO
More AI for SEO
SEO for Freelancers