B2B Media SEO Playbook: How to Look at Your Analytics

Original air date: September 2, 2025

Stop guessing about your SEO work's impact. This session shows B2B editors how to interpret key traffic and engagement metrics, identify content that is succeeding or needs optimization, and turn website analytics into actionable SEO insights.

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Webinar Details:

Stop guessing about your SEO work’s impact. During this session, B2B editors will learn how to turn website analytics into actionable SEO insights.

We cover the fundamentals of using platforms like Google Analytics and other tools to understand how your content is performing — who’s finding your work, how they’re engaging, and where opportunities for improvement exist. Learn how to interpret key traffic and engagement metrics with an editorial lens and use that data to identify which pieces are succeeding, which need refreshing, and which might benefit from targeted optimization.

What you’ll learn in this session:

How to use website analytics to evaluate content performance
What key metrics editors should monitor regularly (and why)
Tips for spotting underperforming content and opportunities for improvement
How to connect analytics insights to editorial and SEO decision-making

Who should watch:

B2B editors managing digital content and editorial strategy
Writers interested in understanding how their work performs post-publish
Content leads looking to align SEO strategy with editorial goals

What this session doesn’t cover:

Deep technical SEO or advanced analytics setups
AI-related traffic tracking or tools outside traditional platforms

This session is designed specifically for B2B media professionals working across niche topics and specialized audiences. You don’t need to be a data expert — we’ll keep the focus on practical takeaways to support your editorial strategy and increase search visibility.

Whether you’re managing a large editorial calendar or just want to make better use of what’s already in your archives, join us to connect the dots between analytics and SEO success.

This archived webinar is free for ASBPE members.

Speaker:
Erin Hallstrom is the director of content operations and visibility for Endeavor Business Media, where she works with more than 150 journalists across 90 brands to implement SEO best practices. She is also responsible for Endeavor’s metrics reporting, where she uses her expertise in website analytics to help teams understand their data to make informed SEO decisions. Hallstrom holds multiple technical certifications in Google Analytics and regularly trains audience and marketing groups how best to utilize SEO for enhanced content performance.

B2B Media SEO Playbook (Series)

Tired of B2C SEO advice that misses the mark for your B2B publication? It’s time for a tailored approach! Join Erin Hallstrom, EndeavorB2B’s Director of Content Operations and Visibility and ASBPE board member, for an exclusive eight-part SEO webinar series designed specifically for B2B professionals. Dive deep into crucial topics including:

How Search Engines Actually Work
Helpful Content & EEAT
How to Look at Your Analytics
Using AI for Keyword Research
AI & Brand Authority
AI Prompts for SEO
How to Get Leadership Buy-in (the Why, the Benefits, the Results)
SEO for Freelancers