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Charting B2B’s Path Forward:
Beyond Print: Best Practices for Telling Great Stories with Podcasts and Videos

Original air date: May 11, 2021

If your team looking to create more videos or podcasts, view this webinar to hear how these storytelling tactics factor into two B2B publications' content strategy and advice for getting more involved in video and podcasting.

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Webinar Details:

This webinar was part of the month-long 2021 ASBPE online national conference, and it originally aired on Tuesday, May 11, 2021. Is your team looking to start creating more videos? Maybe there’s someone on your team who has a great idea for a podcast but doesn’t know where to start. You’re certainly not alone. More and more B2B publications are venturing in this creative space to tell stories, and it’s paying off. During this webinar, you’ll hear from two Azbee winners: American Banker’s editor-in-chief, John Heltman, and Law360’s senior video producer, Annie Pancak. Hear them discuss their award-winning work, how each of these storytelling tactics factor into their publication’s content strategy and their advice for folks looking to get more involved with video or podcasts. Topics of this webinar will include: why publications should consider entering the world of video and/or podcasting; best practices; mistakes to avoid when starting a podcast or creating videos; and the tools necessary to get into video or podcasting today.

This archived webinar is free for ASBPE members.