Original air date: September 26, 2024

It's more important than ever to be known as on of the best journalists in your market. Join ASBPE and top journalists in the restaurant, grocery and cannabis industries to hear tips and best practices for building your personal brand.

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Webinar Details:

In the age of AI, it’s more important than ever to be known as one of the best journalists in your market. There’s a huge opportunity for individual journalists to build a strong personal brand to promote their expertise within a niche. Done well, there’s an even bigger opportunity for editorial teams to harness these individual personalities to expand their publication’s brand presence.

Join ASBPE to hear well-known B2B journalists in the restaurant, grocery and cannabis industries explain how they’ve built their brand, and how you can, too. Whether it’s through social media, conferences, networking, or, most importantly, your writing and reporting — learn how trade media professionals can establish themselves as some of the top journalists covering their industries — boosting their publication’s reach and engagement in the process.

Panelists include:

• Jonathan Maze, Editor-in-Chief of Restaurant Business, Informa Connect
• Noelle Skodzinski, Editorial Director of Cannabis Business Times, Transpire Media
• Jeff Wells, Lead Editor of Grocery Dive and C-Store Dive, Industry Dive.

The webinar was moderated by freelance podcast host, editor and writer, Brendan Howard.

Panelists discussed:

• How journalists, reporters, and editors can build their personal brand on social media and beyond;
• How editorial teams can harness their individual personalities to grow a publication’s reach and audience engagement;
• The different ways you can build your brand and how to meet your audience where they are.

This archived webinar is free for ASBPE members.