ASBPE’s Evolution Is Driven by Member Value

Posted on | by ASBPE Staff

B2B media isn’t just changing; it’s transforming. You’re witnessing this shift in your site traffic and analytics, and you’re making critical changes — from transitioning to hybrid or digital-only models to adapting your audience strategy and leveraging social media and multimedia.

ASBPE is evolving alongside you. Building on our reframed financial strategy and our commitment to timely and insightful programming, we’ve been diligently planning new initiatives and benefits to deliver greater value to our members. Here’s what is new, along with some sneak previews.

Memberships & Benefits:

  • Membership dues will change on Oct. 31, 2025. Current members can renew early to lock in current rates. Not a member yet? Join now to get access to member benefits before the rate change.
  • To ensure continued value and support, we’ve added two new dues-related programs:
    • Corporate memberships offer a 20% discount to media organizations. Share access to ASBPE’s expert-led webinars, networking opportunities, national conference; and more without stretching already tight budgets.
    • ASBPE now offers a free, six-month membership to staff media professionals who have been  laid-off within the past three months. Let us help you continue your professional development and maintain vital industry connections by reaching out through our contact form. 
  • We’re expanding our member benefits through new partnerships to deliver free access and discounts on products and services that help you do your best work. Here are offers from our first two partners:
    • ASBPE members get free access to Rolli and 10 monthly search credits for Rolli IQ.  Rolli and Rolli IQ help you spot manipulated content, track emerging conversations and influencers, understand audience engagement and map sentiment shifts worldwide. Sign up at Rolli.ai, see Mike Reilley’s Journalist Toolbox Rolli IQ Training, and save your spot for a live demo.
    • Help A Reporter Out (HARO) is refocused, rebuilt and officially back to provide a pool of knowledgeable sources. HARO touts a new dashboard to help organize queries and bookmark sources, plus update pitch status and send quick replies without revealing your email address. Submit a query on HARO to get started, and visit Featured to find even more vetted experts.

New Mentorship Program:

Our biggest goal for Q4 is planning and developing our new mentorship program. We believe everyone has something to learn and something to teach. So, ASBPE will soon offer topic-based mentorship opportunities, allowing you to connect with mentors on subjects ranging from “leadership” and “copyediting” to “SEO” and “generative AI.”

To successfully launch this program, we need two vital contributions:

  • Your Participation: When our mentor sign-up form goes live, please share your expertise. Don’t let imposter syndrome hold you back; your strengths can profoundly impact others’ growth (and theirs can help you in turn).
  • Your Support: We are now accepting donations to fund the site development and ongoing maintenance of this new program. While ASBPE is a 501(c)(6) non-profit — meaning donations are not tax-deductible — your contribution is critical to keeping this valuable service free for ASBPE members.

Upcoming Programming:

  • New members-only networking discussions launch on Sep. 30, kicking off with a crucial question for B2B publications: “How is your audience strategy changing in the age of AI?” Come ready to share insights, learn fresh strategies and tactics and connect with peers facing the same challenges — and opportunities.
  • Master a B2B-tailored SEO approach through our B2B Media SEO Playbook series. Erin Hallstrom (ASBPE’s resident SEO expert), breaks down complex SEO strategies in language we can all understand. Members, if you missed the first three sessions, find the recordings in our webinar archive. Not a member? Stay tuned for a special offer coming soon.
    • Using AI for Keyword Research: Join us on Oct. 7 to learn how to identify valuable keywords, evaluate search trends and leverage Generative AI tools like ChatGPT and Google’s AI Mode to enhance your SEO strategy.
    • AI & Brand Authority: Strengthen your brand’s authority with our webinar on Nov. 18. Discover how AI and search engines assess authority and learn practical steps for B2B publishers to boost visibility and recognition, even in niche markets.
    • AI Prompts for SEO: Unlock AI’s potential for SEO with our Dec. 2 webinar. Discover how to effectively integrate AI chatbots into your workflow to refine headlines, decks and content structure. You’ll get practical techniques and ready-to-use prompts to boost search visibility.
  • We’re packing our Q4 programming lineup with timely sessions including using AI for event coverage, podcasting and social media; covering politicized topics; headline writing; best practices for thought leadership; and more. Watch our event calendar and emails for registration details.

Our national board and executive director are excited by the value these new initiatives will bring to ASBPE members. Your insights help as we continue to build on ASBPE’s offerings. Please share your feedback and ideas — we are always listening for ways to improve.