ASBPE’s October webinar offered insights on how to best manage contributed content.

When a B2B publication is enriched by a mix of contributed content from leaders in the field, it’s a sign to readers—and advertisers—that the publication is a must-read in the industry. But how can editorial teams ensure a steady flow of high-quality contributed content? How do editorial teams avoid common pitfalls in managing contributed content?

ASBPE hosted a webinar on Oct. 13, 2020 on this topic and more. The webinar addressed these and other key topics, including:

• How to create submission guidelines that work
• How to handle submissions from vendors and advertisers
• How to recruit and manage columnists
• How to ensure a diversity of voices and perspectives

During the webinar, panelists Beth Mirza, online news director at HR Magazine, published by SHRM, the Society for Human Resource Management, and Dan Reynolds, editor-in-chief of Risk and Insurance magazine, published by The Institutes, discussed these topics and more. The one-hour webinar is available for viewing on demand.

Click here to view the recording.