AMERICAN SOCIETY OF BUSINESS PUBLICATION EDITORS (ASBPE) 2018 B2B MEDIA SUCCESS CONFERENCE AND AZBEE AWARDS OF EXCELLENCE BANQUET
May 10-11, 2018
National Press Club
13th Floor
529 14th St. NW
Washington, DC 20045
FULL SCHEDULE
All events at the National Press Club except May 11 Optional Activities. Please note that times are approximate and sessions subject to change. Check back frequently for updates.
THURSDAY, MAY 10
8:30 a.m., Registration opens
9 a.m. Welcome, Dom Yanchunas, ASBPE National President and 2018 Conference Chairman
Speed Networking
9:15 a.m.-10 a.m., Session 1, “Freelancers, A View from Both Sides,” Mimi Bell, Alchymist Publishing
10 a.m.-11 a.m., Session 2 – Conference Keynote Address, “Current Opportunities in Financial Investigative Reporting,” Charles Lewis, Investigative Reporting Project
11 a.m.-11:15 a.m., Break
11:15 a.m.-12:15 p.m., Session 3 – Panel: “B2B covers D.C. — First Amendment, Fake News, Federal Access,” Charles Lewis moderator, Mark Schlack of TechTarget, Jill Aitoro, executive editor, Business to Government Group, Sightline Media Group (Federal Times, Defense News)
12:15 p.m.-1:15 p.m., Lunch
1:15 p.m.-2 p.m., Session 4 – “Navigating the Minefield of Editorial-Advertising Conflicts,” JD Solomon, University Business/District Administration
2 p.m.-2:45 p.m., Session 5 – Ethics Roundtable, “Current Ethical Challenges Facing B2B,” Roy Harris, interim chairman; JD Solomon; ASBPE Ethics Committee members
2:45 p.m.-3:30 p.m., Session 6 – “Breaking News in B2B, Case Study: Covering Federal Tax Reform.” Daniel Hood, Accounting Today, moderator; Laura Davison, Bloomberg BNA; Jill Edmonds, Disclosures magazine (Virginia Society of CPAs)
3:30 p.m.-3:45 p.m., Break
3:45 p.m.- 4:30 p.m., Session 6 – “Ask a Lawyer!” panel. Rob Freedman, director of multimedia communications, National Association of Realtors, moderator; Denise Clark (employment law, unpaid interns, freelancers, private contractors), Kevin Goldberg (FOIA law, copyright, intellectual property), Margo Tank (website accessibility under the Americans with Disabilities Act)
4:30 p.m.-5:30 p.m., Session 7 – Publishers Panel. Denis Wilson, Publishing Executive, moderator; Tara Taffera, Key Media and Research; Paul Tourbaf, Hanley Wood; Jennifer Schwartz, Access Intelligence
5:30 p.m.-6:30 p.m. – Cocktail Reception
6:30 p.m.-9 p.m. – Azbee Awards of Excellence Banquet
FRIDAY, MAY 11
8:30 p.m., Welcome Back
Speed Networking
8:45 a.m.- 10:15 a.m., Session 1 – Workshop: “SEO 101: Let me Google That For You,” Alysha Love, multiplatform editor, CNN Politics
10:15 a.m.-11.15 a.m., Session 2 – “Top Strategies B2B Editors Can Learn from Content Marketers,” Ginger Conlon, MKTGInsight
11:15 a.m.-noon, Session 3 – Video Workshop: “How and Why to Go Live,” Rob Freedman and Sam Silverstein, both of the National Association of Realtors
Noon — Closing Remarks, Participant Feedback, Willingness to Serve ASBPE
1:30 p.m., Optional Activity #1 – Tour of new multimedia studio at National Association of Realtors
Optional Activity #2 – Visit the Newseum (show your conference badge and get an instant 10% off admission Friday and Saturday). The Newseum is open until 5 p.m. on Friday and from 9 a.m. to 5 p.m. on Saturday. One ticket is valid for both days.
(Please note that participants are responsible for arranging their own transportation to the Optional Activities. We suggest that you discuss sharing rides with others at the conference.)