2022 ASBPE National Conference Speakers

We are pleased to introduce our lineup of speakers for B2B’s Next Frontier, ASBPE’s 2022 National Conference.

KEYNOTE: Amanda TodorovichAmanda Todorovich

Executive Director of Content Marketing,Cleveland Clinic
Should You Monetize Your Publication? How to Tell if You’re Ready.

Inducted into the Healthcare Internet Hall of Fame in 2019 and named 2016 Content Marketer of the Year by the Content Marketing Institute, Amanda Todorovich is the Executive Director of Content Marketing at Cleveland Clinic. She leads a team responsible for the #1 most-visited hospital blog in the country, Health Essentials, as well as clevelandclinic.org, social media, email marketing and SEO. Prior to joining Cleveland Clinic in 2013, Todorovich was a co-founder and the Chief Content Officer at MedCity News. She is a content marketing and social media thought leader with 20+ years of storytelling experience, and she is passionate about innovative communication and strategic content of all kinds.

Teresa AndersonTeresa Anderson

Editor-in-Chief, Security Management and Vice President, Content, ASIS International
So Now You’re a Broadcast Journalist? Tips for Video in B2B

Teresa Anderson is vice president of content at ASIS International where she oversees content strategy and leads the book publishing and magazine divisions. She is also editor-in-chief of ASIS’s flagship publication, Security Management. Anderson started her career at Security Management when she was hired as an editorial assistant in 1993. Since then, she has served in a variety of positions, performing most of the editorial duties at the magazine at one time or another. She also serves as immediate past president of the board of directors for the American Society of Business Publications Editors (ASBPE).

Justin ArmburgerJustin headshot

Art Director and Adjunct Professor, Kent State University
Passion is for the Birds

Justin Armburger is an art director and adjunct professor who teaches design at Kent State University. After graduating from Kent State in 2010, Armburger moved to Harrisburg, Pa., to work for the capital region’s newspaper, The Patriot-News. In his three years as a copy editor and designer for the Patriot, he took a lead role designing Sunday front pages, feature packages, and special sections. From 2013 to 2021, he was an art director with GIE Media in Cleveland, Ohio. Armburger created print, social, and web collateral for three publications, including rebranding and creating magazines, and worked on numerous marketing campaigns and associated conferences.

Brooke BilyjBrooke Bilyj

Owner of Bantamedia, Contributing Editor/Writer
Session: Build a Stronger Freelance Business

Brooke Bilyj is a national award-winning journalist, published author, content strategist and PR/marketing consultant. Since founding Bantamedia in 2013, she has worked with marketing agencies, trade publications and directly with brands to provide content creation and promotion through PR, SEO and digital marketing. Her work has been published in more than 35 publications and more than 45 client websites — earning 20 awards (including, most recently, a national gold Azbee.)

Samantha EnslenSamantha Enslen

President, Dragonfly Editorial
Lunch-and-Learn: The Power of Plain Language

Samantha Enslen is a leader in the editorial field, with more than 20 years of experience stretching across marketing communications, proposals, and technical content. She founded Dragonfly Editorial in 2005 with a simple goal: take stress off her customers’ shoulders by providing them with a trusted resource for writing, editing, and design. Since that time, Enslen has built Dragonfly into one of the most respected editorial agencies in the country. Her expertise is in B2B copywriting and plain-language editing. She has taught on these topics and more during countless industry conferences and webinars over the past 15 years, often breaking attendance records and having the highest level of presenter ratings. In 2020, Enslen was recognized as a fellow by the Association of Proposal Management Professionals, in recognition of her ongoing contribution to continuing education in this field.

Marnette Falley, ACCMarnette Falley

Leadership Coach, SunRoad Coaching & Consulting
4 Ways to Get a New Perspective on an Old Problem

Facilitating tough conversations clears the path to meaningful change. Consultant Marnette Falley is a certified executive coach, consultant, and leadership development trainer who helps organizations and teams activate their strengths, overcome barriers, and adapt faster to changing business needs. She sets up breakthrough conversations, provides framework for getting to agreement and helps teams develop roadmaps that win stakeholder support and follow through. A former executive creative director with more than 20 years of media experience, Falley works with media teams to develop digital media strategies, evaluate and refine products, elevate teams, and optimize the benefits of strong culture and communication.

Chris GaetanoChris Gaetano

Technology Editor, Accounting Today
DEI in B2B: Change Your Culture

Chris Gaetano has over a decade’s worth of experience covering the accounting industry, first as a staff writer with the NYSSCPA’s Trusted Professional and, more recently, as the technology editor for Accounting Today. When not delving deep into the particulars of tax, audit and financial advising, he loves to cook, write fiction, and design his own card and board games. He lives in Brooklyn, New York.

Ruksana HussainRuksana Hussain

Freelance Editor and Writer
DEI in B2B: Change Your Culture

Ruksana Hussain is an award-winning journalist with 20 years of experience working with local, national and international print and digital media for consumer and trade markets. As a magazine editor and features writer, she covers diverse beats and topics including construction, diversity, education, travel and business.

Matt LaWellMatt LaWell square

Managing Editor, Golf Course Industry, GIE Media
Podcasting for Fun and Profit

Matt LaWell is the managing editor of Golf Course Industry, a trade publication focused on golf course and sports field management. He covers people, turf management and more for the magazine and website, works with the sales team to develop creative advertising and sponsored programs, handles social media feeds with nearly 25,000 combined followers and has built out a podcast network that now features six monthly shows and grossed almost $100,000 last year. LaWell has previously covered high school, college and professional sports, business leadership, manufacturing and technology. In 2012, he and his editor wife, Carolyn, drove 30,000 miles in five months to report human-interest stories from every affiliated full-season minor league baseball park in the country. He has also written and hosted more than 1,400 bar trivia games over the last decade.

Rich LunaRichard Luna

Senior Director, Content Marketing, Associated Luxury Hotels International
DEI in B2B: Change Your Culture

Rich Luna joined Associated Luxury Hotels International (ALHI) as senior director, content marketing, in January 2022 after nearly eight years as director of publishing at Meeting Professionals International and editor-in-chief of The Meeting Professional magazine. He has previously been in publishing roles at the Boy Scouts of America national office and as a reporter, editor, and managing editor at newspapers across the country. Luna is an ASAE Diversity Executive Leadership Program (DELP) scholar and serves on the board of directors of the American Society of Business Publication Editors (ASBPE). He has previously served on the board of directors of Association Media & Publishing (AM&P), the National Association of Hispanic Journalists (NAHJ) and the Associated Press Managing Editors (APME), and on the Newspaper Association of America (NAA) Diversity Committee. Luna received his B.A. in journalism and broadcasting from the University of Texas at El Paso.

Sophia McDonald BennettSophia Bennett

Freelance Editor, Writer and Communications Consultant
Session: Build a Stronger Freelance Business

Sophia McDonald Bennett is the editor of two association magazines (Opera America Magazine and African Violet Magazine), a frequent contributor to numerous B2B publications, and a communications and public relations consultant. She also teaches marketing communications and other 400-level courses at the Lundquist College of Business at the University of Oregon. McDonald Bennett launched her freelance career in 2009 and has contributed to over three dozen regional and national publications in that time. Her areas of specialty include wine, food, sustainability, interior design, gardening, the arts and the nonprofit industry.

Asia MartinAsia Martin

Finance Reporter, Business Insider
DEI in B2B: Change Your Culture

Asia Martin is a finance reporter at Business Insider. She focuses on private equity and fintech. As an avid supporter of DEI efforts in journalism, Martin is a member of the National Association of Black Journalists and the News Women’s Club of New York.

Claire MeyerClaire Meyer

Managing Editor, Security Management, ASIS International
Transforming the Editorial/Design Partnership for Digital

Claire Meyer joined Security Management in 2019 as its managing editor, covering leadership, security technology, extremism, and business continuity. Previously, she spent seven years reporting on the security industry and risk management issues at Security magazine. Meyer graduated from the University of Missouri-Columbia with a bachelor’s degree in journalism and minors in French and fine arts.

Marisa Palmieri ShugrueMarisa Palmieri Shugrue

Freelance Writer & Editor
Session: Build a Stronger Freelance Business

Marisa Palmieri Shugrue is a writer and editor with more than 15 years of experience, primarily in B2B media. Through her company, MPS Content & Editing, she writes for print and online outlets, offers copywriting and editing services, and creates and executes content marketing plans for businesses of all sizes. Palmieri Shugrue is a graduate of Ohio University’s E.W. Scripps School of Journalism. She is a former ASBPE Young Leaders Scholarship winner, was named as one of Folio Magazine’s Top Women in Media in 2017, and has won numerous national and regional Azbee Awards over her career.

Stephanie RiccaStephanie Ricca

Editorial Director, Hotel News Now, CoStar Group
Session: So Now You’re a Broadcast Journalist? Tips for Video in B2B

As editorial director, Stephanie Ricca sets the editorial and content direction for Hotel News Now and its suite of newsletters, website content and multimedia content. She has 12 years of hotel trade journalism experience, most recently serving as editor-in-chief at Hotel News Now. Before that, Ricca was editor-in-chief at Hotel Management, and has earlier experience in newspaper and magazine journalism. She is a graduate of Wittenberg University and holds a master’s degree in journalism from the Medill School of Journalism at Northwestern University.

Bob SandrickBob Sandrick

Journalist and Freelance Writer
Session: Build a Stronger Freelance Business

Bob Sandrick is a journalist and freelance writer with two decades of experience covering Greater Cleveland. He worked as a reporter for Sun News, a chain of local weeklies, from 1998 through 2013, and for cleveland.com/Northeast Ohio Media Group from 2013 through 2015. Currently Sandrick is a freelance writer for cleveland.com/Sun News and has penned articles for Cleveland magazine, Crain’s Cleveland Business, Cleveland Institute of Art, Cleveland Clinic, the ad agency Marcus Thomas and several trade publications. He has expanded into content marketing, advertorial, resume writing and award applications.

Davide SavenijeDavide Savenije

Editor-in-Chief, Industry Dive
Evolving Leadership in the “Great Reshuffle”

Davide Savenije is the editor-in-chief at Industry Dive. He leads the strategy and direction of Industry Dive’s fast-growing newsroom with 20+ trade publications for 2+ million subscribers. Savenije helped define and build Industry Dive’s editorial vision, strategy, culture, and team of 100+ world-class business journalists. Before becoming editor-in-chief, he started his career as an intern at Industry Dive in 2012 and wore many hats as an editor and manager in leading the development of publications like Utility Dive and Retail Dive into industry leaders.

Portia StewartPortia Stewart

Creative Consultant, Mind Full Creatives
4 Ways to Get a New Perspective on an Old Problem

Portia Stewart is a former vice president of content and a content strategy director with more than 20 years of media experience that includes leading creative teams through digital and data transformations. She leverages data-driven insights to help teams develop products that delight and engage audiences. A driven, compassionate leader and mentor, Stewart combines a digital- and data-driven perspective with her experience as a registered yoga instructor (RYT 500) and certified meditation and mindfulness coach to help creatives maximize their performance. She served as president of the ASBPE Kansas City chapter from 2003 to 2005 and as a national ASBPE Vice President from 2005 to 2007.

Tyler StoneTyler Stone

Art Director, Security Management, and Manager, Creative Services, ASIS International
Transforming the Editorial/Design Partnership for Digital

Tyler Stone joined Security Management in 2015 as its art director, and now also acts as manager of creative services for ASIS International. Previously, he was art director of Blueprint magazine, a policy journal published by the Democratic Leadership Council, and he was a graphic designer at the Chronicle of Higher Education. He also served as marketing manager for IntraFi Network, a financial services firm. Stone graduated from Marietta College with a bachelor’s degree in graphic design and a minor in advertising and public relations.

Davina van BurenDavina van Buren

Freelance B2B Technology Writer
Session: DEI in B2B: Change Your Culture

Davina van Buren is a full-time freelance journalist and B2B content marketer who specializes in restaurant, hospitality, and retail technology.  A former television reporter, van Buren loves to travel, meet new people, grow food, and spend time outdoors with Katniss, her loyal cattle dog. She is the proud founder and editor of EcoTraveling Foodie.


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