B2B’s Biggest Editorial Summit

Each year, ASBPE’s national conference offers educational programming on the best practices of B2B journalism, networking with our peer professionals, and insight into the future of the industry.

In 2025, we’re launching a new and improved national conference — ASBPEvolve: The Biggest B2B Editorial Summit. This year’s conference will take place virtually from May 28-30, helping save you money and providing the opportunity to attend regardless of where you are located.

ASBPEvolve will help B2B editorial professionals hone their skills and adapt to the evolution of the media landscape — tackling the biggest and hottest topics for B2B editorial professionals across three full days of programming:

• Morning sessions will focus on best practices to help editorial professionals improve their craft with topics such as mastering the art of the tricky interview and how to cover diversity issues in a changing landscape.
• Afternoon sessions will focus on where the industry is going in the future and how editorial professionals can adapt to change with topics from understanding our audiences through data analytics to how AI is impacting trust and our content strategies.
• Networking in small groups will also help you learn from other professionals and organizations on how they’re navigating the biggest challenges and opportunities we face.

Our early-bird registration is now open. Register by April 18 for the biggest savings we’ve ever offered, and stay tuned as we share more detailed information about our sessions and speakers in the weeks to come.

Register by April 18 to save $125

Interested in showing your support for the hard-working B2B journalists and publications that not only use your products and services, but endeavor to make us all better informed and improve the industries they cover? Read more about sponsoring ASBPE’s national conference.

Registration Fees and Deadlines

Conference Tickets

Full conference tickets include access to all educational and networking sessions across the three days, May 28-30, and free attendance at the Tuesday, May 27, 2025 National Azbee Awards of Excellence presentation.

*No registrations will be accepted after May 26, 2025.

Read more below for opportunities to attend the full conference with the Diversity Fellowship or Young Leader Scholarship.

Register Today!

---

National Azbee Awards of Excellence Tickets

Awards Only tickets include access only to the Tuesday, May 27, 2025 Azbee Awards of Excellence presentation, which will include insightful interviews with 2025 winners providing best practices, tips and strategies for improving your own publication.

 

Register Today!

2025 Conference Sessions

STAY TUNED: We’re still finalizing 2025 session details — our goal is to bring you highly relevant and current topics for our three-day virtual event. ASBPEvolve 2025 promises to feature wide-ranging coverage on topics that are front-of-mind for our members, topic-based networking opportunities to help you learn from fellow B2B professionals, and our Annual Members’ Forum allowing you to shape our 2025-26 programming.

Mastering the Art of the (Tricky) Interview

Panelists: Gavin Bade, Trade and Economic Policy Reporter, The Wall Street Journal; and Emma Cosgrove, Senior Reporter, Business Insider
Moderator: Brian Bull, Assistant Professor of Journalism, University of Oregon School of Journalism and Communication, and Reporter/Producer, KLCC, Oregon’s NPR network

Compelling storytelling depends on your ability to uncover hard-hitting news, capture firsthand accounts, and draw poignant quotes from your sources. But how can you effectively elicit these insights from tricky interviews or tight-lipped interviewees? This panel discussion will explore best practices for setting expectations and ground rules for productive interviews, negotiating the interview process whether via phone call or in-person, handling difficult sources (including those who are traumatized or just reluctant to talk) to get them to open up, asking delicate questions to unlock sensitive details, and phrasing queries correctly to evoke meaningful quotes, powerful stories, and substantive scoops. The session will equip attendees to interview major newsmakers to extract fresh angles, particularly on difficult topics.

Developing and Executing Video Projects as an On-Camera Editor

Speaker: Stephanie Hendrixson, Executive Editor, Additive Manufacturing Media
Moderator: Adam Butler, Executive Producer, Multimedia, Scoop News Group

The Additive Manufacturing team has pioneered an approach to video that includes a long-running, regular YouTube series and short, more spontaneous videos filmed on location at trade shows and manufacturing facilities. This video presence differentiates them from other media in their niche and has helped their brand and video-hosting editors grow loyal followings. Executive Editor Stephanie Hendrixson shares how B2B editors can generate ideas for video projects, including strategies for executing these projects and tips to prepare for on-camera appearances.

Artificial Intelligence’s Biggest Stumbling Block: Trust

Speaker: Geoffrey Colon, Head of Strategy, Digital Surgeons and former staff member at Microsoft and Dell
Moderator: Travis Hessman, Vice President of Content, Endeavor Business Media

Journalists have always been there to report on obstacles, to hold power accountable, and to help keep the social contract in place. But how do we approach artificial intelligence and its many, inherent trust issues? Geoffrey Colon will take the audience on a deep dive into multiple talking points, including disinformation, ethical concerns, bias, “hallucinations” in large language models (LLMs), job loss, industry concentration, state overreach, and much more.

Onboarding Freelancers: An Extension of Your In-House Team

Panelists: Kevin Davis, Managing Editor, ABA Journal, American Bar Association; and Jenny Jones, award-winning Editor and Writer
Moderator: Brooke Bilyj, Founder and Chief Content Officer, Bantamedia

In this panel discussion, editors and freelance writers will benefit from the experience of Kevin Davis, the managing editor of the ABA Journal, the national legal affairs magazine of the American Bar Association and Jenny Jones, an award-winning editor and writer. Learn how to find and onboard freelancers and how to support them through each assignment so that they both succeed. Panelists will discuss how they work with new freelance writers, how editors make assignments, evaluate freelance pitches, and manage the process of an assignment from start to finish.

How AI Impacts Your SEO and What You Can Do About It

Speaker: Erin Hallstrom, Associate Director of SEO Strategy, Endeavor Business Media

Google’s AI Overviews represent a significant leap in search technology, demanding a new approach to content creation and distribution. In this session, B2B SEO expert Erin Hallstrom shares findings from her in-depth Google study, analyzing the impact of AI Overviews on Endeavor Business Media’s brands. Gain valuable insights into how traditional SEO principles must evolve to ensure your journalism remains discoverable. Learn how to harness AI to optimize your content, ensuring it resonates with both search engines and the audiences you serve.

Fellowships & Scholarships

ASBPE’s 2025-26 Diversity Fellowship

The 2025-26 Diversity Fellowship will be awarded to a person of color, member of the LGBTQ+ community, someone with a disability, or someone who belongs to an otherwise underserved group. Designed to aid in developing a more diverse corps of journalists, professionals and leaders in the B2B media community, the fellowship provides a yearlong program including free registration to ASBPEvolve 2025, personalized mentoring, and complimentary registration to ASBPE programs. The deadline to apply is March 31, 2025.

Apply for the Diversity Fellowship

The ASBPE Educational Foundation’s 2024 Young Leader Scholarship

Encourage your young B2B media professionals to apply for the ASBPE Educational Foundation’s 2025 Young Leader Scholarship. Selected scholars will receive free registration to ASBPEvolve 2025. The applicants must be 30 years old or younger, have spent at least two years in B2B media, be nominated by their supervisor or manager, and plan to continue in B2B media for their career. The deadline to apply is March 31, 2025.

Apply for the Young Leader Scholarship

Annual Members’ Forum

ASBPE continues to invest in new programming that our members want and need the most. The Annual Members’ Forum creates a space for members to help our Board of Directors shape key initiatives for the following year. We’ll share our plans for upcoming programming and new initiatives, and we’ll open the floor for members to share feedback, suggestions, and requests. Let’s continue to build a better ASBPE.

2025 Sponsorship Opportunities

Supporting ASBPE’s national conference is the best way to show your support for the hard-working B2B journalists and publications that not only use your products and services, but endeavor to make us all better informed, hold officials accountable and improve the industries they cover. Read more about sponsoring ASBPE’s national conference.

Questions?

We love to hear from our members and guests. Please get in touch with our Conference Committee through our contact form if you:

• have any questions, concerns or feedback for ASBPE.
• are interested in speaking at or becoming a sponsor for our 2025 conference.
• are an Azbee Awards judge and would like to use Azbee Bucks to cover a portion of your registration fees.
• are a non-member who currently resides outside the United States, are interested in attending our 2025 National Conference, and need additional guidance for your registration.

If you have suggestions for a conference session topic, please complete our suggestion form.

By completing payment for national conference tickets, you indicate you have read and agree to ASBPE’s Payment, Refund & Cancellation Policy. Your purchase also provides permission for ASBPE to share limited contact information and conference activity details with our sponsors. Please reach out to ASBPE’s Executive Director with any questions about this policy before completing payment.