The ASBPE National Conference

ASBPE 2022 B2B's Next Frontier

Each year, ASBPE’s National Conference & Azbee Awards Banquet offers members an opportunity to get insight into best practices of B2B journalism, network with colleagues from across the country, and honor the winners of the Azbee Awards competition. Don’t miss this unique annual event for learning, camaraderie and fun!

For 2022, ASBPE’s National Conference and National Azbee Awards of Excellence Banquet return to a live, in-person celebration. Mark your calendars to join us May 12-13, 2022 at the Aloft Cleveland Downtown. After two years of online-only gatherings, ASBPE will pull out all the stops for 2022 with a full program of learning and networking for B2B professionals from around the country. The highlight of the event will be the National Azbee Awards of Excellence Banquet, taking place the evening of May 12.

We’ve extended our early-bird pricing! Register by March 31 to save $100 per registrant, or register as a group to save an additional $20 per secondary registrant! Final deadline to register is April 17, 2022.

Register Today!       Why Attend?


2022 National Conference Keynote Speaker

ASBPE is pleased to announce that Amanda Todorovich, executive director of content marketing at Cleveland Clinic, will be our keynote speaker at the 2022 ASBPE National Conference in Cleveland. Don’t miss this opportunity to learn new strategies for monetizing your publication and digital content!

Can you really drive revenue into your organization through content? YES! Todorovich will tell you how and when that’s possible. She’ll explain options and opportunities for monetizing your publications and tell you how she has successfully done exactly this with Cleveland Clinic’s blog, website and email.

Content marketing and publishing are resource-intensive efforts, and many brands find themselves struggling to justify the resources needed to sustain a great publication or program. Monetizing your efforts can be a great way to offset expenses, but it’s not an easy thing to do, and it’s certainly not possible for all brands. How do you know if you’re ready? What are the possible types of monetization strategies? How do you implement these techniques? Todorovich will guide you through the basics and explain all the possibilities for taking your content to the next level.

Amanda TodorovichAbout Amanda Todorovich
Inducted into the Healthcare Internet Hall of Fame in 2019 and named 2016 Content Marketer of the Year by the Content Marketing Institute, Amanda Todorovich is the executive director of content marketing at Cleveland Clinic. She leads a team responsible for the No. 1 most-visited hospital blog in the country, Health Essentials, as well as clevelandclinic.org, social media, email marketing and SEO. Prior to joining Cleveland Clinic in 2013, she was a co-founder and the chief content officer at MedCity News. Todorovich is a content marketing and social media thought leader with more than 20 years of storytelling experience, and she is passionate about innovative communication and strategic content of all kinds.

Read more about our other sessions below.


Registration Fees and Deadlines

 

Early-Bird Deadline:   By Thu., Mar. 31, 2022

Regular Deadline:       By Sun., Apr. 17, 2022

Banquet-Only Registration

Members

$449.00 first registrant
$429.00 each additional registrant in group registrations

$549.00

$165.00

Non-Members

$549.00

$649.00

$215.00

Register Today!


Conference Session Schedule

We are thrilled to once again host an in-person symposium and awards banquet for the best and brightest in the business-to-business and association publishing. This year, we have designed a forward-thinking program whose presenters will offer practical, actionable ideas for improving your workflow and your publications. They will offer keen insights and professional advice for writers, editors, designers, publishers and anyone else involved in the B2B media industry. We hope you’ll join us in Cleveland, and we know you’ll return home with a plethora of ideas for your publications and the audiences they serve.

Download Our Conference Lineup!

Thursday, May 12

Registration opens at 8:30 a.m. EDT, along with coffee and continental breakfast. B2B’s Next Frontier will begin promptly at 9:00 a.m. with opening remarks, followed by a structured networking session around day-to-day B2B media worklife.

Keynote: Should You Monetize Your Publication? How to Tell if You’re Ready.

Time: 10:00 – 11:00 a.m.
Keynote Speaker:
 Amanda Todorovich, Executive Director of Content Marketing,Cleveland Clinic

Can you really drive revenue into your organization through content? YES! Todorovich will tell you how and when that’s possible. She’ll explain options and opportunities for monetizing your publications and tell you how she has successfully done exactly this with Cleveland Clinic’s blog, website and email.

Content marketing and publishing are resource-intensive efforts, and many brands find themselves struggling to justify the resources needed to sustain a great publication or program. Monetizing your efforts can be a great way to offset expenses, but it’s not an easy thing to do, and it’s certainly not possible for all brands. How do you know if you’re ready? What are the possible types of monetization strategies? How do you implement these techniques? Todorovich will guide you through the basics and explain all the possibilities for taking your content to the next level.

4 Ways to Get a New Perspective on an Old Problem

Time: 11:15 a.m. – 12:00 p.m.
Speakers:
Marnette Falley, ACC, Leadership Coach, SunRoad Coaching & Consulting; and Portia Stewart, Creative Consultant, Mind Full Creatives

We all have issues at work that come up again and again — that wall we seem to bump into. Creative leadership means finding a way over, around or through that block. And seeing a new path typically requires seeing the problem in a new light. In this interactive, hands-on session, attendees will practice four concrete strategies for getting a new perspective and walk away with the tools and experience to test these strategies with their work groups.

Passion is for the Birds

Time: 12:00 – 12:40 p.m.
Speaker: Justin Armburger, Art Director and Adjunct Professor, Kent State University

For designers and editors alike, we find our way into journalism for the love of telling a story. But even a well-loved career benefits from a refresh and bird’s eye view at times. We’ll discuss how we can create a portfolio of passion that helps us balance life and career, as well as find ways to gather outside inspiration to better ourselves and our work.

Lunch-and-Learn: The Power of Plain Language

Time: Lunch begins at 12:40 p.m., Session begins at 1:00 p.m.
Speaker:
Samantha Enslen, President, Dragonfly Editorial

Attendees will learn: how writing in plain language can capture the attention of today’s impatient readers, the four key principles of writing in plain language, and how design plays a part in enabling readability.

Transforming the Editorial/Design Partnership for Digital

Time: 1:35 – 2:15 p.m.
Speakers:
Claire Meyer, Managing Editor, Security Management, ASIS International; and Tyler Stone, Art Director, Security Management, and Manager, Creative Services, ASIS International

Collaboration has long been the key to Security Management’s design approach. When teams were in a single office, designers and editors worked hand-in-hand to debate and decide on the right artwork to entice a reader to engage with a challenging topic. Now that the workforce is entirely remote and the push for digital-first content reigns supreme, processes had to change.

Join Security Management’s art director, Tyler Stone, and managing editor, Claire Meyer, for a look into how they pivoted print-centric processes and workflows to accommodate needs for digital-optimized content across the organization.

DEI in B2B: Change Your Culture

Time: 2:15 – 3:00 p.m.
Panelists:
Chris Gaetano, Technology Editor, Accounting Today; Ruksana Hussain, Freelance Editor and Writer; Asia Martin, Finance Reporter, Business Insider; and Davina van Buren, Freelance B2B Technology Writer
Moderator: Rich Luna, Senior Director, Content Marketing, Associated Luxury Hotels International (ALHI)

Hear personal observations from the first class of ASBPE Diversity Fellows on how the national discussion around diversity, equity and inclusion is changing perspectives in the B2B workplace. Are we making progress? We’ll hear success stories and discuss areas for improvement such as learning what you can do to spark positive change in your workplace, have access to more diverse freelance talent, and expand your list of diverse industry sources.

This session will be followed by 30-minutes of structured networking around DEI in B2B.

Podcasting for Fun and Profit

Time: 3:30 – 4:10 p.m.
Speaker:
 Matt LaWell, Managing Editor, Golf Course Industry, GIE Media

Everybody seems to have a podcast. Do you? Should you? Trade journalist Matt LaWell outlines how he helped develop a profitable podcasting network for his magazine — bringing in tens of thousands of dollars annually — and what you can do to replicate that at your own publication.

So Now You’re a Broadcast Journalist? Tips for Video in B2B

Time: 4:10 – 4:50 p.m.
Speakers:
Teresa Anderson, Editor-in-Chief, Security Management and Vice President, Content, ASIS International; and Stephanie Ricca, Editorial Director, Hotel News Now, CoStar Group

When your organization asks if you can be on-air talent, don’t panic. This session will guide you in the transition from the written to spoken word, including tips for a variety of video events, from live stand-ups to recorded interviews. 

Join Teresa Anderson, VP Content and Editor-in Chief for Security Management magazine and Stephanie Ricca, Editorial Director at Hotel News Now for a discussion of how to pivot from an expert behind the computer screen to a presence in front of the camera.

Reception & National Azbee Awards of Excellence Banquet

Reception: 5:00 – 6:00 p.m.
Banquet: 6:00 – 9:00 p.m.

Following our first full day of conference sessions, the ASBPE Board of Directors will host a networking reception, followed by our 44th Annual Azbee Awards of Excellence national awards presentation and banquet. Don’t miss this exciting event of celebration and camaraderie!

Friday, May 13

Our welcome table opens at 8:30 a.m. EDT, along with coffee and continental breakfast. B2B’s Next Frontier will begin promptly at 9:00 a.m. with opening remarks, followed by a structured networking session around what makes compelling, award-winning storytelling.

Build a Stronger Freelance Business

Time: 9:55 – 10:40 a.m.
Panelists:
Brooke Bilyj, Owner of Bantamedia, Contributing Editor/Writer; Marisa Palmieri Shugrue, Freelance Writer and Editor; and Bob Sandrick, Journalist and Freelance Writer
Moderator:
 Sophia McDonald Bennett, Freelance Editor, Writer and Communications Consultant

Freelancers need to be good at their craft, but they also need to be able to run a sustainable business. Three Cleveland-area freelancers share ideas for encouraging client referrals and repeat business, networking, tracking pitches and client outreach, and using software tools and other resources.

This session will be followed by a 20-minute period of open networking. If you haven’t already, please visit our sponsors!

Evolving Leadership in the “Great Reshuffle”

Time: 11:00-11:45 a.m.
Speaker:
Davide Savenije, Editor-in-Chief, Industry Dive

Talented journalists have been leaving their jobs at media organizations — and in some cases, the field entirely — at a much higher clip since late 2020. As the pandemic continues to impact people and their organizations, good leadership and culture have become even more essential pillars of any successful media company that aims to attract and retain the best talent. But demands on leadership are shifting. What does good leadership look like in 2022? What can leaders do to help navigate uncertainty and challenging times for their organizations and their people?

Davide Savenije, editor-in-chief of Industry Dive, a leading b2b media company and winner of several “best place to work” awards from the Washington Post, shares his personal perspective on leading a newsroom of 100+ journalists through the last several years and discusses the trends, and best practices, for leaders of all kinds in 2022 and beyond.

We’ll conclude by 12:00 p.m. after final remarks and a request for attendee feedback. We hope you’ll stay to explore the downtown Cleveland area!


Conference Location & Hotel Block

Join us in Cleveland’s newly revitalized riverbank entertainment district, The Flats, for the event. Our host hotel, the Aloft Cleveland Downtown, is located just steps away from the city’s best restaurants, nightlife and relaxation along the Cuyahoga River.

Our conference sessions will be held in Aloft’s Riviera Ballroom. Thursday’s reception will be held outdoors on the Veranda if weather allows, followed by a formal dinner and the Azbee Awards banquet in the Riviera Ballroom.

Location:  Aloft Cleveland Downtown, 1111 W. 10th St., Cleveland, OH 44113

Reserve a room in ASBPE’s block:
ASBPE has reserved a block of rooms for the nights of May 11 and 12 for the reduced rate of $153.00 per night ($179.78 with tax). This rate is available for three days before and after our event dates. Parking is available at the Aloft for $28 per night; there are additional lots nearby as well.

Book your room online with the group rate for ASBPE’s 2022 National Conference or call the central reservations desk at (888) 236-2427 to book under the “ASBPE Conference 2022” room block. Book your room by April 17, 2022 to receive the group rate.

 

Health & Safety

Your safety is a priority to ASBPE. All Marriott properties are disinfecting public areas regularly throughout the day, and have hand sanitizer stations available in heavily trafficked public areas. ASBPE will have additional hand sanitizer stations set up throughout the conference room, will provide more personal spacing, and will respect all state, local and business guidelines regarding COVID-19 protocols. We welcome you to interact with fellow attendees according to your own comfort level.

Current guidelines state that fully vaccinated guests (two doses) are not required to wear masks, but those who are not vaccinated should. ASBPE asks that guests bring their own masks accordingly, and that you do not attend if you have any symptoms of COVID-19 or test positive within 10 days of the conference. We will provide updates here as these guidelines change, along with a final update to conference registrants a few days before the conference.

 

About Our Sponsors

GOLD SPONSOR

Dragonfly Editorial logoDragonfly Editorial is your outsourced content partner, helping you with writing, editing, design, and content strategy. We’re an extension of your team, easing your workload and reducing your stress. We create clear, compelling content that meets your business needs and helps you shine.

SILVER SPONSORS

SunRoad Coaching & ConsultingSunRoad Coaching & Consulting helps media organizations get focused and aligned, building teams that move business forward faster. Harnessing decades of experience transforming media businesses, the firm offers digital media consulting (strategy development, data vision, product evaluation, platform mix); employee engagement services (team structure, collaboration, communication, and constructive conflict); and support for meaningful innovation (aligning stakeholders; normalizing experimentation; developing actionable, sustainable roadmaps). Today’s pace of change, rapid market shifts and unexpected business challenges make next-level teams and thinking a business-critical mission, translating directly into increased business innovation and speed to market. What could unprecedented improvement in organizational dynamics deliver for your organization?

Mind Full CreativesMind Full Creatives is a creative consultancy that helps businesses engage creative teams with design thinking and co-creation that leads to better ideas and a healthier bottom line. We help businesses synchronize their innovation investment to revenue growth across the leadership, business, and creative teams, which translates into high-profile products that enhance the organization’s success and improve the bottom line.


Questions?

If you have any questions or concerns, or if you are an Azbee Awards judge and would like to use Azbee Bucks to cover a portion of your registration fees, please reach out to ASBPE at info@asbpe.org.

Register Today!

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