Attend ASBPE’s Most Exciting Conference Yet

While the 2024 National Conference has come and gone, ASBPE has big plans for the rest of 2024 and into 2025. Stay tuned for recordings of our conference sessions, plus webinars covering the most pressing educational needs of our members.

Each year, ASBPE’s National Conference & Azbee Awards Banquet offers members an opportunity to get insight into best practices of B2B journalism, network with colleagues from across the country, and honor the winners of the Azbee Awards competition. Don’t miss this unique event to join your ASBPE colleagues from across the U.S. for networking, best practices, great learning opportunities, camaraderie and fun!

Plus keep an eye out for special announcements as ASBPE celebrates its 60th anniversary in 2024! As part of our 60th, we’re doubling down on our commitment to member service. We’ve updated and added additional member options to more accurately reflect the roles in our B2B publishing community. We’ll be investing in new programming for our members. Plus we launched beta groups for our first ever ASBPE Cohorts, role-based networking groups during the conference and are working to continue these groups into the future!

As we begin to shape the 2025 National Conference, ASBPE welcomes you to submit suggestions for session topics and speaker proposals.

Buy ASBPE’s 2024 Conference T-Shirts

ASBPE launched two t-shirt designs for the 2024 National Conference that are still available for purchase. We’ll be adding more t-shirt designs in the future to celebrate the B2B publishing community. If you have a B2B media pun that you want to see become reality on a t-shirt, don’t hesitate to send us your ideas.

2024 Conference Session Recordings

If you missed this year’s annual conference, hosted May 15-17, 2024, you can still get the benefits of our educational programming through our recorded sessions and blogs. Recordings of our 2024 session are available for $25 per session ($15 for ASBPE members), or save 23% when you purchase the full package of 13 session recordings for $249 ($149 for ASBPE members). The package set includes three bonus recordings, including Ethics Committee Chair Art Aiello’s networking introduction on the “Ethics of Generative AI,” an outline of the ASBPE Educational Foundation’s programming, and the recording of ASBPE’s inaugural Annual Members’ Forum.

You can find individual session purchase links under each session description below, review the available recordings in our product list, or purchase the full package of 2024 recordings.

In order to receive the member discount, you must be a current member — or apply for membership and wait for approval before purchasing recordings. Azbee judges can use their Azbee Bucks towards these recordings. Please reach out to the Conference Committee through our contact form with questions.

2023 conference session recordings are available to ASBPE members free in our members-only webinar archive. Non-members may purchase the “Heroes of B2B Media” recordings for $10 each or $75 for the package of 10 sessions. For more information on each 2023 session and links to purchase recordings.

2024 Awards Coverage

For our 2024 National Azbee Awards coverage, visit our 2024 winners gallery and read about our top awards (additional coverage coming soon):

• ASBPE Educational Foundation’s 2024 Stephen Barr Award
• ASBPE Educational Foundation’s 2024 Journalism That Matters Award

2024 Conference Sessions

In May 2024, we hosted an edgy and insightful slate of sessions and speakers across a 2.5-day virtual event. This year’s conference featured wide-ranging coverage on topics that are front-of-mind for our members, a brand new structure for networking opportunities, and our first ever Annual Members’ Forum.

KEYNOTE: The Biggest Trends Reshaping the Future of Media and What To Do about Them: A Fireside Chat with Brian Morrissey

Speaker: Brian Morrissey, Founder, The Rebooting
Moderator: Davide Savenije, Editor-in-Chief, Industry Dive and Vice President, ASBPE

Change is the only constant in the media industry. From the explosion of generative AI to the shifting tides of search and social platforms, media companies of all shapes and sizes are trying to adapt to the latest waves of change in 2024.

Conference attendees joined us for a thought-provoking fireside chat with Brian Morrissey. Morrissey is the founder of The Rebooting, a publication focused on the methods of building sustainable media businesses. Previously, he was the president and editor-in-chief of Digiday Media, a leading B2B publication for the media and marketing industry, where he was responsible for all editorial across the brands, memberships, products, event programming and design.

He shared his take on the biggest trends shaping media today, where he thinks media companies are finding success…or making the same mistakes all over again, and what advice he would give B2B media professionals in times of great change. Davide Savenije, president of the National Board of Directors at ASBPE and the editor-in-chief at Industry Dive, hosted the chat.

Purchase this recorded session or purchase the full package of 2024 sessions.

AI: Flawed Algorithms When It Comes to DEI

Moderator: Drew Vass, Executive Editor/Associated Publisher, [DWM] Magazine, Key Media & Research
Panelists: Paul Cheung, Strategic Advisor for AI, Operations & Developement, Hacks/Hackers; Elaine Pofeldt, Independent Journalist and Author; and Generative AI models

Without question, artificial intelligence is here to stay. But when it comes to diversity, equity and inclusion, AI is experiencing hallucinations, which is how the industry refers to AI rendering incorrect, faulty or even abusive information. This session examines the important questions that must be asked to understand how AI data collection, model training and model deployment needs to be adapted to successfully represent DEI values awareness in AI-generated content.

Purchase this recorded session or purchase the full package of 2024 sessions.

AI Killed the SEO Star … Or Did It?

Speaker: Erin Hallstrom, Associate Director of SEO Strategy, Endeavor Business Media

Should publishers be concerned with AI’s impact on Search Engine Optimization? Many publishers worry that AI tools are out to steal traffic from organic search engine results. From TikTok to Twitter, YouTube, Pinterest and much more, this session looks at search engines’ disruptors and offered tips for how to work with this new crop of AI chatbots instead of against them.

Purchase this recorded session or purchase the full package of 2024 sessions.

This session is a part of ASBPE’s continued and developing series on SEO. Visit our members-only webinar archive and stay tuned for more!

Ambitious Digital Journalism

Panelists: Kevin Davis, Managing Editor, ABA Journal, American Bar Association; Chana Schoenberger, Editor-in-Chief, American Banker, Arizent; and Jason Snyder, Executive Editor, CIO.com, Foundry

Three award-winning publications chat about how they create space and time for their most ambitious projects, covering the work itself, how that work comes together, and how to balance these projects with the rest of your workload.

Purchase this recorded session or purchase the full package of 2024 sessions.

A Message from the ASBPE Educational Foundation

Speaker: Robert Freedman, ASBPE Education Foundation President and Lead Editor, Legal Dive, Industry Dive

Hear about the programs, scholarships and awards supported by the ASBPE Educational Foundation. You can support these efforts by making a tax-deductible contribution. The Foundation is a not-for-profit 501(c)(3) organization supporting education and excellence in the B2B media industry.

A recording of Rob Freedman’s review of the Foundation’s programming is shared as a bonus item in the package set of 2024 conference recordings.

Annual Members’ Forum

Moderator: Stephanie Ricca, ASBPE Board of Directors and Editorial Director, Hotel News Now, CoStar Group

ASBPE gets back to its roots with an annual members’ meeting. We shared candid feedback from our recent member survey, our plans to adapt our programming to your real needs, and opened the floor for members to share feedback, suggestions, and requests. The Annual Members’ Forum allows active members to help our Board of Directors shape key initiatives for the upcoming year, as we continue to build a better ASBPE.

A recording of ASBPE’s inaugural Annual Members’ Forum is shared as a bonus item in the package set of 2024 conference recordings.

Disrupt or Be Disrupted: Harnessing Expertise for B2B Thought Leadership

Speaker: Emily Primeaux, Writing Manager, Dragonfly Editorial

In the rapidly evolving B2B landscape, where AI disruption looms, the ability to craft compelling thought leadership content hinges on mastering the art of human connection, often through interviews. In this session, Emily Primeaux explores how strategic interviewing and narrative storytelling can position humans as the ultimate disruptors. Learn essential skills to build rapport, ask insightful questions, and navigate the complexities of expert interviews with finesse. By harnessing the power of authentic human insights, Primeaux empowers you to lead the charge in shaping the future of B2B thought leadership, ensuring that humanity remains at the forefront of innovation.

Purchase this recorded session or purchase the full package of 2024 sessions.

Ethics of Generative AI – Networking Discussion

Speaker: Art Aiello, ASBPE Ethics Committee Chair and Editor, Power Briefing, KHL Group Americas

Ethics Committee Chair Art Aiello shares his and the committee’s take on the ethics of generative AI, ahead of breakout group discussions on where different individuals and publication teams stand on working with generative AI.

A recording of Art Aiello’s introduction is shared as a bonus item in the package set of 2024 conference recordings.

From Lumpy to Lively: How Plain Language Creates Surprisingly Vibrant Stories

Speaker: Samantha Enslen, President, Dragonfly Editorial

Think plain language principles are about dumbing down your content? Think again. They can help you create everything from SEO-friendly story copy to social media copy to newsletter copy. This session guides you on creating in plain, compelling, engaging language that creates vibrant products/publications that stand the test of time. Bonus: Enslen showcases AI tools that can help you untangle confusing copy and get to clear writing more quickly.

Purchase this recorded session or purchase the full package of 2024 sessions.

Innovations in Online Storytelling

Speakers: Heather Lalley, Managing Editor, Restaurant Business, Informa Connect; and Michael Reeves, Digital Content Director, strategy+business, PWC

Modern technology affords publishers a variety of innovations in online storytelling tools. Here, experienced editors discuss new story formats and how teams can bring editorial and design together to produce compelling visual journalism. This session includes tips on how to craft groundbreaking packages in which articles and visual elements work in concert.

Purchase this recorded session or purchase the full package of 2024 sessions.

Is ‘Paper’ a Four-Letter Word? Print’s Role Today

Panelists: Marina Mayer, Content Director, IRONMARKETS; Jamie Butters, Executive Editor, Automotive News, Crain Communications; and Rich Luna, Senior Director, Content, Associated Luxury Hotels International

Many B2B organizations still make their print publications shine. Hear from several award-winning editors who lean into making print part of their overall strategy in a way that digital becomes a supplement rather than a replacement.

Purchase this recorded session or purchase the full package of 2024 sessions.

Making the Switch: How Three B2B Publications Dropped Paper But Kept Their Readers

Panelists: Jonathan Maze, Editor-in-Chief, Restaurant Business, Informa Connect; Traci Purdum, Editor-in-Chief of Chemical Processing, Endeavor Business Media; and Nicole Racadag, MSJ, Senior Managing Editor, ACR Bulletin, American College of Radiology

More and more publications have moved away from print to digital-only publications or hybrid models. Three industry veterans share how they made the switch to digital-only, lessons learned and how it’s working for them now.

Purchase this recorded session or purchase the full package of 2024 sessions.

The Metrics that Matter Most

Speaker: Davide Savenije, Editor-in-Chief, Industry Dive and Vice President, ASBPE

There’s more data than ever at our fingertips. But all that data is only valuable if you know how to leverage it. Figuring out which metrics matter most and developing a strong culture of audience listening is easier said than done. Davide Savenije, editor-in-chief at Industry Dive, shares his lessons learned for building strong audience listening habits, how to make it easier for editorial to gain insights from data, and the compelling new metrics that the smartest publishers are increasingly gravitating toward.

Purchase this recorded session or purchase the full package of 2024 sessions.

New Skills for Modern Journalists

Speaker: Edwin Lopez, Managing Editor, Industry Dive

Don’t go the way of the dinosaur. Learn new skills to maintain your relevancy, to produce better stories, to better serve your audience and more. This session shares tips for new journalists just entering the newsroom as well as skills to expand for seasoned journalists.

Purchase this recorded session or purchase the full package of 2024 sessions.

Will A.I. Be the New Art Director?

Moderator: Justin Armburger, Creative Director & Floral Designer
Panelists: Mariah Bartz, Assistant Art Director, Security Management, ASIS International; Matt Claney, VP, Creative Director, WTWH Media LLC; Elizabeth Coyne, Editor-in-Chief, Fierce Network, Questex LLC; David Evans, Art Director, Bloomberg Law, Bloomberg Industry Group; and Hillary Glen, Digital Art Director, Editorial, Advertising Specialty Institute®

The rise of A.I. tools dramatically shifting the editorial and design landscape brings with them a host of interesting questions and ethical dilemmas for us to consider. Explore with industry leaders as they discuss how they’ve used AI in design and whether emerging A.I. will help art directors and designers or pave the path to downsizing and worsening art departments.

Purchase this recorded session or purchase the full package of 2024 sessions.

Winning on LinkedIn: Leveraging Social Media for Audience Growth & Engagement

Speaker: Joe Milord, Senior Community Manager, Publisher Partnerships, LinkedIn

Discover directly from LinkedIn how it works with its partner publishers, how to leverage the platform for your B2B publication, and learn how to find your own wins on LinkedIn.

Purchase this recorded session or purchase the full package of 2024 sessions.

Cohorts: Role-Based, Ongoing Networking

At the May 2024 conference, ASBPE introduced its first continuous networking groups, ASBPE Cohorts. These role-based networking groups will introduce you to other attendees who actually understand your work-related needs, wants and challenges. This is your unrecorded space under Chatham House Rule to talk about real issues and gain highly valuable perspectives and feedback from peers in the industry. After the conference, Cohort members will rotate hosting monthly meetings to continue this valuable discussion space.

Whereas members of other editorial councils, associations and networking groups pay for this opportunity, ASBPE is creating a free space where members can interact with peers. We plan to launch additional cohorts in the future to engage more ASBPE members.

Annual Members’ Forum

ASBPE recently launched a new membership-wide survey for members to share candid feedback with our Board of Directors — and to help us invest in new programming that our members want and need the most. We took what we’ve learned from the first survey and got back to our roots with an annual members meeting. The new Annual Members’ Forum, hosted during the 2024 National Conference, creates a space for members to help our Board of Directors shape key initiatives for the following year. We shared our survey results and our plans to adapt our programming to your real needs, and opened the floor for members to share feedback, suggestions, and requests. Let’s continue to build a better ASBPE.

Fellowships & Scholarships

ASBPE’s 2024-25 Diversity Fellowship

Help ASBPE develop a more diverse corps of journalists and leaders in the B2B media community by encouraging your colleagues to apply for our 2024-25 Diversity Fellowship. Fellows receive free registration to the national conference, complimentary registration to online programs and other training, and personalized mentoring. ASBPE selected three fellows for the 2024-25 Diversity Fellowship.

The ASBPE Educational Foundation’s 2024 Young Leader Scholarship

Encourage your young B2B media professionals to apply for the ASBPE Educational Foundation’s 2024 Young Leader Scholarship. Selected scholars will receive free registration to ASBPE’s National Conference. The applicants must be 30 years old or younger, have spent at least two years in B2B media, be nominated by their supervisor or manager and plan to continue in B2B media for their career. The ASBPE Educational Foundation selected three recipients for 2024 Young Leader Scholarships.

About Our 2024 Sponsors

Supporting ASBPE’s national conference is the best way to show your support for the hard-working B2B journalists and publications that not only use your products and services, but endeavor to make us all better informed, hold officials accountable and improve the industries they cover. Read more about sponsoring ASBPE’s national conference.

PLATINUM SPONSOR

ButterDocs is collaborative writing & editing software for business and journalism writers, editors, and teams. Produce better writing faster, from concept to final draft, with a clean writing environment, built-in notes and outlining board, tools to help with focus, and collaboration built for editorial teams. ASBPE members get 1 year of the ButterDocs Individual plan for Free ($324 value) and 70% off their annual Team plan.

GOLD SPONSOR

Dragonfly Editorial is your outsourced content partner, helping you with writing, editing, design, and content strategy. We’re an extension of your team, easing your workload and reducing your stress. We create clear, compelling content that meets your business needs and helps you shine.

SILVER SPONSOR

SwiftRev helps editors better manage the wave of inbound press releases – for free.

 

Questions?

We love to hear from our members and guests. Please get in touch with our Conference Committee through our contact form if you:

• have any questions, concerns or feedback for ASBPE.
• are interested in speaking at or becoming a sponsor for our 2024 conference.
• are an Azbee Awards judge and would like to use Azbee Bucks to cover a portion of your registration fees.
• are a non-member who currently resides outside the United States and are interested in attending our 2024 National Conference; committee members will provide additional guidance for your registration.

If you have suggestions for a conference session topic, please complete our suggestion form.

By completing payment for National Conference tickets, you indicate you have read and agree to ASBPE’s Payment, Refund & Cancellation Policy. Please reach out to ASBPE’s Executive Director with any questions about this policy before completing payment.