By Thomas Temin The rise of social media and other new forms of marketing have created tremendous freelance opportunities for former business-to-business editors. Even Fortune 500 companies are leanly staffed and look to freelancers for a lot of … read more
By Thomas Temin If General Motors and Lehman Brothers can bite the dust, why not Gourmet magazine, for so many decades the Bible of chefs and foodies alike? A Wall Street Journal story on Oct. 6 noted that … read more
By Thomas R. TeminMedia and Government Consulting If you read the daily, traditional media, you might believe these “facts”: 50 million Americans have no access to health care. The cap-and-trade system being debated in Congress will help the … read more
By Thomas R. Temin How do you balance the experience of web site visitors with the need to drive revenue? Judging from visits to a number of B2B sites lately, it seems as if in at least half … read more
By Thomas R. Temin It must have been about three years ago that I was having coffee with a former assistant managing editor at the Washington Post. We met just after the first of what would be several … read more
By Thomas R. TeminMedia and Government Consulting In judging for the ASBPE awards, consulting and just noodling around on the internet, I find some things that are just plain annoying. Here are some of my pet peeves, and … read more
By Thomas R. TeminMedia and Government Consulting After nearly three decades in print B2B journalism, I find it hard to get the classic model out of my head. There’s an audience; there’s a set of advertisers; and there … read more
By Thomas R. TeminMedia and Government Consulting So, Reed Business Information is for sale. Its Dutch parent is divesting itself of a division which, at one time, was the chief profit contributor to its then-parent, Reed International. Now … read more
By Thomas R. TeminMedia and Government Consulting After 30 years in business-to-business publishing, I decided to hang my shingle as a consultant. One reason resulted from a question I was asked at an industry conference. The organizers had … read more
