by Howard Rauch, President, Editorial Solutions, Inc. What is the key mission of today’s B2B editors? Obviously, the current emphasis on digital editing expertise is overwhelming. We are caught up in the excitement of delivering content to our … read more
Use Nine-Factor Scoring to Rate Performance of In-print News Sections
By Howard Rauch Although conventional in-print news sections supposedly are slated for an overhaul, they remain alive, but not necessarily well, via existing formats. So a word to the wise, especially when you run your next competitive analysis … read more
Editorial Complaints Are Here to Stay! Are You Prepared to Make a Friend or an Enemy?
By Howard Rauch Maybe it’s my imagination, but it seems to be getting tougher to resolve complaints with the business world. Many times, people who claim to be “managers” are ill-prepared to settle disputes in a customer-friendly way. … read more
Steer Clear of Top 10 Performance Infringers
By Howard RauchEditorial ConsultantEditorial Solutions Inc. My previous blog describing a productivity measurement system drew plenty of viewers, so apparently the topic is of interest. So let’s continue. To recap briefly, you need to determine how long it … read more
When It Comes to Being an Editorial Giant, Size Doesn’t Matter!
By Howard Rauch Last week, an editorial giant invited me to join him at the Neal Awards. I gladly accepted. Among other reasons, sitting through an awards presentation – be it Neals, Azbees or similar occasions – is … read more
By Katy TomasuloASBPE Washington, DC Chapter President I’m cheating a bit for my blog post today. At a loss for something insightful or witty to say, I’m tapping into my Bookmarks for some helpful sites to share. I’m … read more
You Are What the Web Says You Are: Writers and Social Media
By Joe PulizziFounder and Chief Content Officer for Junta42 My expertise is in content marketing — custom publishing to most of you reading here. When I was asked to submit a blog post, I started to think about … read more