The SI.com writer evaluation criteria has been controversial mostly because we do not know precisely what the parameters are by which SI.com evaluates “content beneficial to advertisers.” And we don’t know the weight this criterion, among seven others I think, carries in … read more
ASBPE Ethics Code Revisions Clarify Editor’s Marketing Role
By Howard Rauch “How can I reorganize the role of the editors to focus more on revenue generation? How is that possible without crossing the line between editorial and advertising, which already is blurred by more advertorials, cover … read more
Substantive Content? Who Cares?
By Robin Sherman The Wall Street Journal is closing its news research library, it has been reported; another form of cost-cutting. Now, we have another loss of institutional research capability. Research is now left to the individual reporter … read more