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American Society of Business Publication Editors American Society of Business Publication Editors

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Robin Sherman

SI’s evaluation system needs de-fogging!!

Posted on September 10, 2014 | by Robin Sherman

The SI.com writer evaluation criteria has been controversial mostly because we do not know precisely what the parameters are by which SI.com evaluates “content beneficial to advertisers.” And we don’t know the weight this criterion, among seven others I think, carries in … read more

ASBPE Ethics Code Revisions Clarify Editor’s Marketing Role

Posted on July 18, 2013 | by ASBPE Staff

By Howard Rauch “How can I reorganize the role of the editors to focus more on revenue generation? How is that possible without crossing the line between editorial and advertising, which already is blurred by more advertorials, cover … read more

Substantive Content? Who Cares?

Posted on February 16, 2009 | by ASBPE Staff

By Robin Sherman The Wall Street Journal is closing its news research library, it has been reported; another form of cost-cutting. Now, we have another loss of institutional research capability. Research is now left to the individual reporter … read more

From The ASBPE Blog

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  • Five Questions with a B2B Freelancer: Ruth E. Thaler-Carter, I Can Write About Anything!
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