Crafting meaningful, highly clickable headlines is worth the time investment, according to Kristi Reimer and Brendan Howard of Advanstar Communications’ Veterinary Group. … read more
I’m full of clichés today. I suppose since I can’t use them in my quality work writing, I will use them to torment readers today. But, wait, there’s more! You can take that judgmental nature with which you … read more
High-benefit headlines always have been a high-priority item for B2B editors. When it comes to digital, having an audience engagement message start right at the top is even more critical. For the past few years, I’ve judged the … read more
By Howard Rauch Although conventional in-print news sections supposedly are slated for an overhaul, they remain alive, but not necessarily well, via existing formats. So a word to the wise, especially when you run your next competitive analysis … read more
