Back to the Future

Update, Sept. 1, 2009: McCracken has written an answer post on Technologizer, “The Future–August 1999 Style!” Read it to see his take on how the reality of 2009 stacks up with these 1999 predictions. Looking back at our … read more

Highlights from New-Media Webinar

By Martha SpizziriASBPE Web Editor “Anyone can launch a media brand. The time is right now, especially because buying behavior has changed.” That’s the judgment of Joe Pulizzi, who copresented the ASBPE webinar “A B2B Journalist’s Guide to … read more

Building Your Wings on the Way Down

By Harry McCrackenEditor, Technologizer “You’ve got to walk up to the edge of the cliff, jump off, and build your wings on the way down.” I didn’t hear Ray Bradbury say that until I saw him interviewed in … read more