By Steven RollASBPE President After completing the “about” page of the blog I was about to launch, I noticed something funny. I had almost 70 page views for the day even though I hadn’t written a single post … read more
by Erin Erickson, Chicago Chapter Vice President;Creator of Me Media: Social Media for Non-Techies This post is adapted from Me Media: Social Media for Non-Techies Create a LinkedIn Group If you are part of an association or group … read more
By Abe Peck Last year, I bit when John Lavine, dean at Medill / Northwestern, asked me to head an initiative to strengthen B2B at the School. After all, the first magazine to which I’d consulted, an in-house … read more
by Erin Erickson, Chicago Chapter Vice President;Creator of Me Media: Social Media for Non-Techies This post is adapted from Me Media: Social Media for Non-Techies Why you can’t afford to not learn social media File this one under … read more
By Howard Rauch Be brief! That’s the focus of most search engine advisories that address “writing for websites.” Use short sentences and short paragraphs. Leads should make an important point within the first few words. Don’t let vocabulary … read more
By Martha SpizziriASBPE Web Editor Who’s on Twitter that B2B editors and journalists should be following? Let us know, and we’ll post the top 10 responses here in a week or so. Here are some of our picks, … read more
By Steven RollASBPE President For the past year or so I’ve been reading about Twitter and quietly hoping it would just go away. After all, I bet in 10 years from now we’ll look back at some of … read more
By Roy HarrisASPBE Past President Several ASBPE chapters are known for their powerful program planning. But it would be hard to top the work done by the Chicago chapter in designing this month’s half-day workshop titled “B2B Survival … read more
By Martha SpizziriASBPE Web Editor “Anyone can launch a media brand. The time is right now, especially because buying behavior has changed.” That’s the judgment of Joe Pulizzi, who copresented the ASBPE webinar “A B2B Journalist’s Guide to … read more
By Nikki GoldenChicago Chapter President I asked over on the Chicago Chapter blog a few weeks ago: Where does innovation come from? My question stemmed from the fact that editors have some really great ideas, and yet a … read more
