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Monetizing Your Content: Are You Ready? 

Posted on May 24, 2022 | by Kaitlin Morrison
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Monetization – if you haven’t monetized your publication’s content yet, you’ve probably thought about it at some point. Or maybe you’re green with envy hearing about what an influencer is getting from their podcasts.  Wouldn’t it be great … read more

Meet The Publishers Who Ask Their Reporters To Write Native Ads

Posted on June 10, 2014 | by ASBPE Staff

Hat tip to Brian Carlson of CIO for sharing this Digiday piece. Jeff Dearth nails it: “Over time, I think, it erodes a reporter’s ability to report the ‘truth’ when it comes to the companies they’re shilling for. Ultimately, … read more

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Why Businesses Will Always Need Writers And Editors

Posted on June 9, 2014 | by ASBPE Staff
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By Larry Alton If you majored in writing or English in college and were told time and again there’s nothing you could do with that degree but teach, it’s easier than ever to prove everyone wrong. Not everyone … read more

Ground Rules For Selling Out

Posted on August 5, 2013 | by ASBPE Staff

“The integrity of the editorial stream is lost,” says Paul Conley. Here are his tips on native ads and other challenging dynamics, as delivered at the annual ASBPE conference.

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