As professionals in the information sector, let us aim to advocate for constituencies and communities beyond a business or industry’s customer base and supplier networks. As we lurch along in this 21st century, we’re faced with some serious … read more
Business Journalists
Advocacy journalism: It needs to be the new norm
Consider changing the way we conduct ourselves as business journalists. By Dan Murphy Over the years, those of us in the news and information business have embraced (or endured) new journalism, gonzo journalism and, most recently, online journalism … read more
Use solutions journalism to address industry problems
If you’re not part of the solution, are you part of the problem? Identifying industry problems is a practice that business publications excel at. Business leaders rely, in part, on us to give them warning when we see … read more
How to connect with competitor brands
Here are some tips for interacting with editors from competing publications at industry events. This past year, I had the opportunity to work on the editorial staff for Lawn & Landscape magazine at GIE Media in the Cleveland … read more
Understanding the rise of brand journalism in corporate America
By Kimberly Kayler, CPSM President, Constructive Communication, Inc. News is not just outside newspapers today — it is outside newsrooms. The decline of the newspaper as well as the shrinking of newsrooms leaves our culture to filter content. … read more
State of the B2B Industry luncheon Feb. 25 in Kansas City: Advances in storytelling
Staying Valuable In A Changing Industry
By Jeff Gelski Jim Lucy sometimes jokes that he considers himself a company – J.L. Enterprises – as he works to keep his skills and value relevant in the ever-changing business-to-business publishing industry. “If you do that, you’re probably … read more
Tips For New Beats
Top B2B editors last week shared tips on how to get started on a new beat during a Society of American Business Editors and Writers webcast. The best advice? Get out there and meet people, don’t be afraid … read more
Easy Answers On New Media, Models Elude Editors
By Jay Campbell As trade journalists aim to harness powerful tools that often come with no ostensible cost, corporate leaders need to ensure the use of new technologies abides by important company policies. Both perspectives were on display … read more
Easy Answers On New Media, Models Elude Editors
By Jay Campbell As trade journalists aim to harness powerful tools that often come with no ostensible cost, corporate leaders need to ensure the use of new technologies abides by important company policies. Both perspectives were on display … read more