By Howard Rauch When it comes to e-news delivery, many articles don’t adhere to published recommendations pertaining to brevity and originality. I alluded to the brevity problem in my previous blog post. Now, with two e-news studies completed, … read more
By Paul Heney It’s not too late to get involved in the 2009 Tabbies, and show the whole world that fantastic work that you and your team did in 2008. The international competition, supported by groups as varied … read more
By Robin Sherman The Wall Street Journal is closing its news research library, it has been reported; another form of cost-cutting. Now, we have another loss of institutional research capability. Research is now left to the individual reporter … read more
by Erin Erickson, Chicago Chapter Vice President;Creator of Me Media: Social Media for Non-Techies This post is adapted from Me Media: Social Media for Non-Techies Create a LinkedIn Group If you are part of an association or group … read more
By Steven RollASBPE President The summer after I graduated from college I worked as a telemarketer before starting graduate school in September. Every Monday my boss held a meeting in which he would offer sales tips for the … read more
By Abe Peck Last year, I bit when John Lavine, dean at Medill / Northwestern, asked me to head an initiative to strengthen B2B at the School. After all, the first magazine to which I’d consulted, an in-house … read more
By Paul Heney I’m not a creative type, but sometimes I wish that I was. I love that “Aha!” moment when my art director first lays out his or her ideas for a cover concept or a feature … read more
by Erin Erickson, Chicago Chapter Vice President;Creator of Me Media: Social Media for Non-Techies This post is adapted from Me Media: Social Media for Non-Techies Why you can’t afford to not learn social media File this one under … read more
by Erin Erickson, Chicago Chapter Vice President;Creator of Me Media: Social Media for Non-Techies This post is adapted from Me Media: Social Media for Non-Techies How Twitter Can Help Make You More Employable Twitter. Of the most-often used … read more
By Howard Rauch Be brief! That’s the focus of most search engine advisories that address “writing for websites.” Use short sentences and short paragraphs. Leads should make an important point within the first few words. Don’t let vocabulary … read more
