Show the World Your Work

By Paul Heney It’s not too late to get involved in the 2009 Tabbies, and show the whole world that fantastic work that you and your team did in 2008. The international competition, supported by groups as varied … read more

Substantive Content? Who Cares?

By Robin Sherman The Wall Street Journal is closing its news research library, it has been reported; another form of cost-cutting. Now, we have another loss of institutional research capability. Research is now left to the individual reporter … read more

Create a LinkedIn Group

by Erin Erickson, Chicago Chapter Vice President;Creator of Me Media: Social Media for Non-Techies This post is adapted from Me Media: Social Media for Non-Techies Create a LinkedIn Group If you are part of an association or group … read more

The Parable of the Perfect Employee

By Steven RollASBPE President The summer after I graduated from college I worked as a telemarketer before starting graduate school in September. Every Monday my boss held a meeting in which he would offer sales tips for the … read more

B2B Communication at Medill

By Abe Peck Last year, I bit when John Lavine, dean at Medill / Northwestern, asked me to head an initiative to strengthen B2B at the School. After all, the first magazine to which I’d consulted, an in-house … read more

A Challenge to Art Directors

By Paul Heney I’m not a creative type, but sometimes I wish that I was. I love that “Aha!” moment when my art director first lays out his or her ideas for a cover concept or a feature … read more