By Paul Heney It’s not too late to get involved in the 2009 Tabbies, and show the whole world that fantastic work that you and your team did in 2008. The international competition, supported by groups as varied … read more
Show the World Your Work
The ASBPE Blog
Substantive Content? Who Cares?
By Robin Sherman The Wall Street Journal is closing its news research library, it has been reported; another form of cost-cutting. Now, we have another loss of institutional research capability. Research is now left to the individual reporter … read more
Create a LinkedIn Group
by Erin Erickson, Chicago Chapter Vice President;Creator of Me Media: Social Media for Non-Techies This post is adapted from Me Media: Social Media for Non-Techies Create a LinkedIn Group If you are part of an association or group … read more
The Parable of the Perfect Employee
By Steven RollASBPE President The summer after I graduated from college I worked as a telemarketer before starting graduate school in September. Every Monday my boss held a meeting in which he would offer sales tips for the … read more
B2B Communication at Medill
By Abe Peck Last year, I bit when John Lavine, dean at Medill / Northwestern, asked me to head an initiative to strengthen B2B at the School. After all, the first magazine to which I’d consulted, an in-house … read more
A Challenge to Art Directors
By Paul Heney I’m not a creative type, but sometimes I wish that I was. I love that “Aha!” moment when my art director first lays out his or her ideas for a cover concept or a feature … read more
Why You Can’t Afford to Not Learn Social Media
by Erin Erickson, Chicago Chapter Vice President;Creator of Me Media: Social Media for Non-Techies This post is adapted from Me Media: Social Media for Non-Techies Why you can’t afford to not learn social media File this one under … read more
How Twitter Can Help Make You More Employable
by Erin Erickson, Chicago Chapter Vice President;Creator of Me Media: Social Media for Non-Techies This post is adapted from Me Media: Social Media for Non-Techies How Twitter Can Help Make You More Employable Twitter. Of the most-often used … read more
For Many Editors, Brevity is Still a Foreign Language
By Howard Rauch Be brief! That’s the focus of most search engine advisories that address “writing for websites.” Use short sentences and short paragraphs. Leads should make an important point within the first few words. Don’t let vocabulary … read more
Sure, ’09 Will Be Tough. You Can Tell the Grownups, Though: They Think Rationally
By Thomas R. Temin It must have been about three years ago that I was having coffee with a former assistant managing editor at the Washington Post. We met just after the first of what would be several … read more