by Erin Erickson, Chicago Chapter Vice President;Creator of Me Media: Social Media for Non-Techies This post is adapted from Me Media: Social Media for Non-Techies Create a LinkedIn Group If you are part of an association or group … read more
By Steven RollASBPE President The summer after I graduated from college I worked as a telemarketer before starting graduate school in September. Every Monday my boss held a meeting in which he would offer sales tips for the … read more
By Abe Peck Last year, I bit when John Lavine, dean at Medill / Northwestern, asked me to head an initiative to strengthen B2B at the School. After all, the first magazine to which I’d consulted, an in-house … read more
By Paul Heney I’m not a creative type, but sometimes I wish that I was. I love that “Aha!” moment when my art director first lays out his or her ideas for a cover concept or a feature … read more
by Erin Erickson, Chicago Chapter Vice President;Creator of Me Media: Social Media for Non-Techies This post is adapted from Me Media: Social Media for Non-Techies Why you can’t afford to not learn social media File this one under … read more
by Erin Erickson, Chicago Chapter Vice President;Creator of Me Media: Social Media for Non-Techies This post is adapted from Me Media: Social Media for Non-Techies How Twitter Can Help Make You More Employable Twitter. Of the most-often used … read more
By Howard Rauch Be brief! That’s the focus of most search engine advisories that address “writing for websites.” Use short sentences and short paragraphs. Leads should make an important point within the first few words. Don’t let vocabulary … read more
By Thomas R. Temin It must have been about three years ago that I was having coffee with a former assistant managing editor at the Washington Post. We met just after the first of what would be several … read more
By Steven RollASBPE President During tough economic times it’s only natural to prepare for the worst. Expenses once taken granted such as contest entry fees or association memberships are given a second look. Plans to expand or introduce … read more
By Tonie AuerDFW Chapter President/National Blog Chairwoman Looking back on our first full year of our ASBPE national blog, I think we’ve seen some wonderful firsts. We’ve had some incredible guest bloggers with big names from Harry McCracken … read more
