By Steven RollASBPE President In a recent speech delivered via Twitter BusinessWeek.com’s John A. Byrne (@JOHNABYRNE) emphasized that the next phase of journalism will require editors and writers to get readers involved with every step of the process, … read more
By Michelle V. Rafter This blog post originally appeared on Michelle Rafter’s WordCount blog and is copyright 2008 Michelle Vranizan Rafter. It is reprinted here by permission. The original post can be found here. In the past week … read more
By Tonie Auer DFW Chapter President Our industry is hurting, and I’m not talking about media and journalism alone, but also B2B publishing. Two of my dear friends and former editors were laid off just a few weeks … read more
by Erin Erickson,Chicago Chapter Vice President I recently wrote the following column for the website I work for, FoodProcessing.com. I receive a lot of questions about what my job is like, so I thought I’d take to the … read more
By Thomas R. Temin How do you balance the experience of web site visitors with the need to drive revenue? Judging from visits to a number of B2B sites lately, it seems as if in at least half … read more
By Steven RollASBPE President Becoming involved with ASBPE is a great way to learn about and experiment with new social media technologies. Limiting your early interactions to your colleagues in the business press allows you to avoid making … read more
By Howard Rauch Last week, an editorial giant invited me to join him at the Neal Awards. I gladly accepted. Among other reasons, sitting through an awards presentation – be it Neals, Azbees or similar occasions – is … read more
By Katy TomasuloPresident, Washington, D.C., Chapter I recently returned from my industry’s largest trade show, and I couldn’t help but reflect on how different reporting from trade shows is now than when I went to my first one … read more
By Christina Pellett I’m stubborn. My natural tendency is to resist whatever unofficial job duties are foisted upon me, claiming “I don’t have time to do that, too!” or, “I’m an editor, not a _________ [sales rep, marketing … read more
Date: Friday, March 27Time: 1:00 p.m. Eastern timeDuration: 60 minutes Webinar Overview Business-to-business editors generally are skilled at covering day-to-day happenings in their industries. But their reporting often falls short when exploring the effects of an economic downturn … read more
