Connection Point is a new blog series designed to connect editors and freelance contributors. … read more
Connection Point: Current
The ASBPE Blog
Digital-First Best Practices
More B2B publications have made and are making the transition to focusing more time and energy on their digital presences than print. … read more
Do’s and don’ts for planning virtual events
Some key do’s and don’ts of hosting virtual events. … read more
7 Tips for Creating a Strong Social Media Presence
Social media continues to be an important tool for businesses, including trade publications. It allows companies to connect with customers in a more organic way while sharing relevant and timely information immediately on an accessible platform. That is … read more
Formula for Success: Reader-Centric Online Content & Design at The Scientist
What makes for an award-winning website? According 2020 Website of the Year Azbee winner The Scientist, it needs to be frequently updated, mindful of visuals and design and dedicated to readers’ needs. … read more
Five Questions with a B2B Freelancer: Ruth E. Thaler-Carter, I Can Write About Anything!
Ruth E. Thaler-Carter riffs on what she likes about working with B2B publications and how freelancers can find and sustain work. … read more
Q&A with Stephen Barr Award Winner Meagan Parrish
Meagan Parrish, senior editor of Pharma Manufacturing magazine, shares advice for other journalists in the B2B investigative realm. … read more
Best in Class: What it Takes to Be Magazine of the Year – Part Two
The following is part two of a two-part blog series that offers insights from this past year’s Magazine of the Year winners. … read more
Best in Class: What it Takes to Be Magazine of the Year – Part One
The following is part one of a two-part blog series that offers insights from this past year’s Magazine of the Year winners. … read more
Retail Realities: Making a Cross-Platform Package that Works
Automotive News shares what went into creating its Retail Realities package, which received ASBPE’s Cross-Platform Package of the Year Award in 2020. … read more