By Steve RollPast President The sluggish economy and profound changes taking place in the publishing industry make this a particularly difficult time for those working in the business press. One of the few bright spots on the horizon … read more
By Howard Rauch Whether you’re talking about websites, digital magazines or conventional publications, high-quality content is essential. That’s not necessarily a new thought; however, it does seem to be getting more support from the B2B blogger community. In … read more
By Tonie AuerDFW Chapter President Yes, 2010 has rolled around and in keeping with my traditions, I’m still writing 2009 on my checks and wondering what this year will hold for the B2B publishing industry. Instead of being … read more
By Tonie AuerDFW Chapter President At a recent networking event for commercial real estate folks, I heard a guy joke that “Y-2-ten, we all win!” He was trying to stay positive in light of dismal business, but maybe … read more
By Warren HerschASBPE President Hardly a day goes by, it seems, when publishing gurus (or, closer to home, our own publishers and editorial directors) aren’t urging us to latch onto the latest social media or tech craze. We … read more
The ASBPE blog is taking Christmas Eve off. Enjoy the holiday!
By Howard Rauch Does “advertorial” deserve its rep among editors as a way to cloak a sales pitch in the guise of legitimate content? Or is it a marketing opportunity waiting to happen if handled creatively by a … read more
By Erin EricksonASBPE Chicago Chapter Vice President I recently spoke with Sara Zailskas, Assistant Managing Editor of Housing Giants. The digital magazine recently won a National Gold Digital Azbee award for General Excellence in the digital magazine category. … read more
By Steven Roll ASBPE is looking for a few good judges for the 2010 AZBEE Awards of Excellence. At this point in the “looking for judges” blog post I usually point out all the good things you’re likely … read more
By Warren HerschASBPE President BusinessWeek: Audience engagement boosts traffic Digital journalism isn’t just about providing multimedia content. To be effective, that content has to actively engage readers, drawing them into discussions with B2B reporters and editors, and with … read more
