By Steve RollPast President The sluggish economy and profound changes taking place in the publishing industry make this a particularly difficult time for those working in the business press. One of the few bright spots on the horizon … read more
The ASBPE Blog
Mike’s 24 B2B Editorial Essentials
By Howard Rauch Whether you’re talking about websites, digital magazines or conventional publications, high-quality content is essential. That’s not necessarily a new thought; however, it does seem to be getting more support from the B2B blogger community. In … read more
Predictions for B2B Publishing in 2010: They Ain’t Pretty
By Tonie AuerDFW Chapter President Yes, 2010 has rolled around and in keeping with my traditions, I’m still writing 2009 on my checks and wondering what this year will hold for the B2B publishing industry. Instead of being … read more
Happy New Year!
By Tonie AuerDFW Chapter President At a recent networking event for commercial real estate folks, I heard a guy joke that “Y-2-ten, we all win!” He was trying to stay positive in light of dismal business, but maybe … read more
President’s Letter: It’s all about brand at Symposium
By Warren HerschASBPE President Hardly a day goes by, it seems, when publishing gurus (or, closer to home, our own publishers and editorial directors) aren’t urging us to latch onto the latest social media or tech craze. We … read more
Merry Christmas!
High-Quality Advertorials Happen More Often if Editors Contribute Ideas
By Howard Rauch Does “advertorial” deserve its rep among editors as a way to cloak a sales pitch in the guise of legitimate content? Or is it a marketing opportunity waiting to happen if handled creatively by a … read more
5 Things to Consider When Converting to a Digital-only Magazine
By Erin EricksonASBPE Chicago Chapter Vice President I recently spoke with Sara Zailskas, Assistant Managing Editor of Housing Giants. The digital magazine recently won a National Gold Digital Azbee award for General Excellence in the digital magazine category. … read more
We’re Looking for a Few Good Judges
By Steven Roll ASBPE is looking for a few good judges for the 2010 AZBEE Awards of Excellence. At this point in the “looking for judges” blog post I usually point out all the good things you’re likely … read more
Azbee Web Site of the Year
By Warren HerschASBPE President BusinessWeek: Audience engagement boosts traffic Digital journalism isn’t just about providing multimedia content. To be effective, that content has to actively engage readers, drawing them into discussions with B2B reporters and editors, and with … read more