By Warren HerschASBPE President As more trade magazines focus limited resources on realizing a Web-first or platform agnostic strategy, B2B editors are finding it harder to dedicate time to in-depth investigative reporting and to championing positions that can … read more
Advanstar Communications corporate editorial director Vern Henry accepting the ASBPE Lifetime Achievement Award in 2001 Advanstar Communications’ Corporate Editorial Director Vernon Henry retired Tuesday. “…Vern created and led Advanstar’s Editorial Audit & Review program, which became the industry … read more
B2B editors are increasingly getting into Web video. Here’s a detailed, step-by-step walk-through to help you get a vivid picture of the editing process from a fellow B2B editor who today produces and edits some 40 videos a … read more
By Howard Rauch You may have noticed that I am now chairing ASBPE’s ethics committee. As part of an orientation program, I read copies of all ethics guides posted in our site’s Industry Links section. What most guides … read more
By Paul Heney Last October, TABPI, ASBPE’s international partner organization, launched a creative new way to use Twitter. Deemed TABPI Twitterfest, this two-day event brought together a multitude of B2B editors from the U.S., the U.K., South Africa, … read more
By Jim Sulecki Rare is the opportunity to see the beginning of a new media platform, and rarer still to be in a position to help shape it. Yet in the digital age, this is precisely the fortuitous … read more
By Paul Heney I’m pleased to announce the launch of TABPI’s third Design Challenge, a free competition that we launched in 2008. The Challenge is meant to reward graphic creativity in the B2B industry, as well as serve … read more
By Paul J. Heney We’ve been hearing about the global economy for years now, and it’s true that for many of our publications, international growth is a reality. The other side of this is that we have to … read more
By Barbara Horwitz-Bennett Now, with more resources at our fingertips than ever, the sometimes painful process of soliciting expert sources for that article… due yesterday, has become so much easier, and often quite interesting! Drawing from my ongoing … read more
By Jim Romeo We have all seen better days. But could a new way of doing business in the trade press be a latent win-win? Could the bylined feature article, contributed Q-and-A article, or other contributed feature article … read more
