TABPI Twitterfest

By Paul Heney Last October, TABPI, ASBPE’s international partner organization, launched a creative new way to use Twitter. Deemed TABPI Twitterfest, this two-day event brought together a multitude of B2B editors from the U.S., the U.K., South Africa, … read more

FREE Design Challenge

By Paul Heney I’m pleased to announce the launch of TABPI’s third Design Challenge, a free competition that we launched in 2008. The Challenge is meant to reward graphic creativity in the B2B industry, as well as serve … read more

Tabbie Awards Call for Entries

By Paul J. Heney We’ve been hearing about the global economy for years now, and it’s true that for many of our publications, international growth is a reality. The other side of this is that we have to … read more

Expert Source Solicitation Strategies

By Barbara Horwitz-Bennett Now, with more resources at our fingertips than ever, the sometimes painful process of soliciting expert sources for that article… due yesterday, has become so much easier, and often quite interesting! Drawing from my ongoing … read more

Happy MLK Day

The ASBPE blog will take off a much needed day in honor of Martin Luther King Day. We’ll be back with a great post on Thursday regarding how B2B editors may want to work with their advertisers.